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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold email
Should You Pause Cold Email in December and August?
The two quiet windows of the B2B year decide how the next quarter starts, as long as the campaign keeps running and the setup work gets done.
Last updated · 7 min read
Cold email
Should You Send Cold Emails to Catch-All Addresses?
A catch-all result means the server said yes to everything. Here is how common that is, what it can do to your bounce rate and when the segment is worth sending.
Last updated · 8 min read
Cold email
Signal-Based Outbound With Free Triggers for a Small Team
Hiring posts, funding news and job changes cost nothing to watch, but they cost hours, and they find fewer accounts than a pipeline needs.
Last updated · 11 min read
Cold email
Spam Trigger Words in Cold Email, Checked Against the Rules
The word lists cite nothing. One spam filter publishes its rules and its point values, so here is what it matches, what each hit costs, and what outweighs all of it.
Last updated · 10 min read
Cold email
The B2B Data Decay Rate Everyone Quotes, Traced to Source
Most vendor pages repeat 22.5% a year. I followed each decay number back to where it started, graded what holds up and ran the math on a 10,000-contact list.
Last updated · 10 min read
Cold email
The Tools You Need for Cold Email Outreach, Job by Job
Six jobs, one or two tools for each, the Gmail, Outlook and LinkedIn rules the stack has to pass, and the part no subscription does for you.
Last updated · 10 min read
LinkedIn outreach
Virtual Assistant for LinkedIn Outreach or an Agency?
A VA adds cheap hands. The list rules, the offer and the profile those hands depend on still have to come from somewhere.
Last updated · 8 min read
LinkedIn outreach
Warm Outbound on LinkedIn Without Pitching Too Soon
Read each LinkedIn signal for what it is really worth, send only what it earns, and create the rest of the warmth yourself.
Last updated · 10 min read
Industries
What a Cold Email Agency Actually Does, Step by Step
The six jobs inside a cold email campaign, in the order they happen, and the parts that stay on your desk.
Last updated · 10 min read
Hiring an agency
What B2B Contact Data Costs per Contact and per Seat
Published list prices from five data vendors, turned into cost per contact, then into what a usable address costs once unused credits and bounces are counted.
Last updated · 10 min read