Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Prospecting
How to Get Sales Leads for Free Without Wasting Hours
Seven free B2B sources priced in minutes per usable contact, the legal limits people miss, and the point where tools or an agency cost less.
Last updated · 13 min read
Outbound Strategy
How to Make a Cold Call for Sales That Books a Meeting
A first-call playbook for B2B reps covering what to prepare, what to say in 30 seconds, how to answer a brush-off and which UK and US rules apply.
Last updated · 13 min read
LinkedIn Outreach
LinkedIn X-Ray Search for Finding B2B Buyers on Google
Buyer-title search strings, the operators worth knowing, the legal line, and the point where a paid list beats free Google results.
Last updated · 10 min read
Cold Email
How to Scale Cold Email Without Breaking What Works
Three checks before you buy another domain, what breaks at 2x and 5x volume, and how fast the extra mailboxes can come in.
Last updated · 8 min read
Construction
How to Sell Building Products to Home Builders in the US
Where homes are built for sale, who approves products at a production builder, and how a manufacturer earns a place in the standard spec.
Last updated · 7 min read
Public Sector
How to Sell to Further Education Colleges in England
Use the college list, the handbook and the budget cycle before you write the first email.
Last updated · 13 min read
Email Deliverability
Are B2B Data Providers GDPR Compliant? What Each One Says
Apollo, ZoomInfo, Cognism and Lusha all say yes, but their own documents show four very different amounts of proof, and part of the job stays with you.
Last updated · 10 min read
Cold Email
B2B Cold Email Examples, Each One Rewritten Line by Line
Four complete emails for an agency, a dev shop, a consultancy and a SaaS company: the draft most founders send, then my rewrite, with a note on every line.
Last updated · 15 min read
Cold Email
Best Time to Send Cold Emails in B2B, Study by Study
Nine timing studies graded on what they actually measured, and the one number almost none of them report.
Last updated · 12 min read
Outsourcing
Boutique or Large Lead Generation Agency for a Small Team
Headcount decides who touches your campaign, but whether the agency ever turns a client down tells you more about how it will run yours.
Last updated · 9 min read