B2B Lead Generation Agency
Qualified sales calls with decision makers, booked for you
We find the companies and people who should buy from you, contact them directly on LinkedIn and by cold email, and book the interested ones into your calendar. Live in about 15 days.
Smirnov Consulting Group is a Prague-based B2B outbound lead generation agency that runs cold email and LinkedIn campaigns for B2B companies and books qualified sales calls.
12 years in outbound - 500+ B2B companies - 24 countries
The short version
Everything most founders want to know before a call, up front.
Channels
LinkedIn outreach from your founder's and sales team's profiles with warm email follow-ups, plus cold email from separate domains when the market needs more reach. No paid ads.
What we deliver
Qualified sales calls with decision makers who match the profile we agree with you before launch.
Reporting
A weekly report, a monthly report and live notifications every day, plus a client portal with live campaign data if you want one.
Launch
About 15 days from signed contract. First replies and booked calls often come within the first 30 days after launch.
Price
From USD 3,000 (about EUR 2,500) per month, up to USD 10,000+ depending on scope.
Terms
No minimum contract, 1 month's notice, at least 3 months recommended. A results guarantee on 12-month engagements.
How we run it
Done well, outbound lead generation is a system, not a blast. This is the system.
Foundations first
A prospect who gets a message checks you before replying: your LinkedIn profile, your website, your case studies. If those are weak, we fix them first, because outbound amplifies whatever the prospect finds.
If the founder's own profile is the weak spot, our LinkedIn Growth service builds exactly that.
One offer, one audience
We start with one thing you sell and one type of buyer who needs it. A clear promise to a clear buyer gets replies. "We do everything for everyone" does not.
A verified list
We build lists from 16+ B2B data tools, including Sales Navigator, Apollo, ZoomInfo and Clay. We check companies against what they actually do, add several decision makers per company, and verify every email, so bounces stay under half a percent.
LinkedIn and cold email together
LinkedIn outreach runs from real profiles on your team, with warm email follow-ups to people who have already seen your name. Cold email runs separately from dedicated domains, never from your main domain. When someone replies in one channel, we stop the other for that person.
Replies, qualification and booking
We answer the replies, check each prospect against the criteria we agreed with you, and book the call on your calendar. Your team takes the call.
Report and improve
You see people contacted, replies, calls booked, calls held and deals signed as separate numbers. When a message and a list work, we scale sideways: more countries, more segments, more profiles and mailboxes running the winning sequence.
"In B2B, nobody buys from an email. They buy after they audit you."
Who Is This For
B2B businesses and high-ticket service providers
Construction companies
Civil engineering companies
Industrial and manufacturing companies
Marketing agencies
Advertising agencies
SEO agencies
Software development companies
IT services and consulting firms
Business coaches and consultants
Financial advisory firms
SaaS and tech startups
UX design studios
Branding agencies
Management consulting firms
Experts and speakers who want clients to come to their own name: see LinkedIn Growth.
Decision makers at AECOM, bp, Skanska, Doka, Altrad and Saipem replied to one construction-sector campaign.
Outbound results for B2B companies
Real Results from Real Clients
Monthly averages from our ten strongest client campaigns, one per industry. Yours will not be exactly the same.
Average of the ten campaigns below
Ten strongest campaigns, one per industry (monthly averages)
- 01Construction company5124
- 02Civil engineering company4117
- 03Financial services company17567
- 04Advertising company15845
- 05SEO agency12940
- 06Social media agency10523
- 07Software development company10536
- 08Manufacturing company6428
- 09Business coach17061
- 10Branding agency8227
Our Recent Case Studies
Selected results from our case studies
4 contracts signed in the first week!
Financial Services: 344 sales calls in 60 days
Niche: B2B Financial Services For Business Owners
Problem: Unable to scale without using paid ads
Solution: LinkedIn + Email outbound strategies
The Process:
- 1.
Straight Line Persuasion applied for better conversions
- 2.
Implementing a high-converting entry offer
- 3.
Using Cialdini's 6 weapons of influence
- 4.
Making sure the Straight Line concept is implemented across all assets
- 5.
Creating a perfect list with 2,000 leads (Using Sales Navigator and Uplead)
- 6.
Email verification with NeverBounce
- 7.
LinkedIn + Warm Emails
- 8.
Cold Emails
- 9.
Horizontal scaling strategies
3 Core Strategies:
- 1.
LinkedIn + Warm Emails: 7-step sequences for 3 different scenarios
- 2.
Cold Emails: 4-step sequences
- 3.
Horizontal scaling strategies: increasing the weekly volume after getting the first feedback from the market
Results:
26 sales calls booked in the first 7 days - 4 contracts signed!
132 sales calls booked in the first 30 days
344 sales calls booked in 60 days
4 contracts signed in the first week!
$255,000 in 60 days!
Marketing Agency (USA): over $255,000 in sales in 60 days
Niche: Marketing Agency in the United States
Problem: Needed predictable client acquisition
Solution: Multi-channel outbound with LinkedIn + Cold Emails
The Process:
- 1.
Created targeted lists using Sales Navigator, Apollo and Uplead
- 2.
Optimised the LinkedIn profiles for outbound strategies
- 3.
Built a new entry offer
- 4.
Added a new short VSL on the home page to increase conversions
- 5.
Divided the territories for each account/rep
- 6.
Created 6-step outbound sequences with different messages/versions to test
- 7.
Connected email follow up systems to increase conversions
- 8.
Verified all emails with NeverBounce to keep the bounce rate below 0.5%
- 9.
After the first week, we increased the volume with Cold Email campaigns
- 10.
Plan to scale to 350-400 calls a month by adding LinkedIn accounts, lists and reps
Results:
277 sales calls booked in 60 days
34 contracts signed (average price $7,500)
Over $255,000 in revenue WITHOUT using Paid Ads
$255,000 in 60 days!
2,582 calls in 12 months!
Advertising Agency (Australia): 2,582 sales calls in 12 months
Niche: Advertising Agency targeting 4 different niches
Problem: Needed massive scale in outbound
Solution: LinkedIn Outbound + Warm Emails + Cold emails + Horizontal Scaling
The Process:
- 1.
LinkedIn Outbound + Warm Emails
- 2.
Cold email campaigns
- 3.
Using Horizontal Scaling Method
- 4.
Improving current digital assets for higher conversions
- 5.
Targeting 4 different niches
- 6.
Lists created with Sales Navigator, Apollo, Uplead, ZoomInfo
- 7.
Multiple campaigns with 2-3 scenarios, usually with 5-7 steps each
Results:
2,582 calls booked in 12 months
553 replies from just 1 campaign
Targeting 4 different niches simultaneously
2,582 calls in 12 months!
7 contracts in the first month!
UX Design Agency (UK): 796 sales calls in 12 months
Niche: UX Design Agency
Problem: Needed consistent qualified leads
Solution: LinkedIn Outbound + Cold emails + Content Marketing
The Process:
- 1.
Targeting 4 niches
- 2.
LinkedIn Outbound strategies + warm emails
- 3.
Cold emails campaigns
- 4.
Content marketing on LinkedIn
- 5.
Lists created with Sales Navigator + Uplead
- 6.
Multiple campaigns with 3-4 scenarios, 6-7 steps each
Results:
35 sales calls in 1st month - 7 new contracts signed!
360 replies in December (best month)
796 sales calls booked in 12 months
7 contracts in the first month!
12 calls in the first four days!
Software Development (Germany): 488 calls in 6 months
Niche: Software Development targeting a specific niche
Problem: Needed high market-message resonance
Solution: LinkedIn profile optimization + Horizontal scaling
The Process:
- 1.
LinkedIn profile optimization - several profiles
- 2.
Targeting 1 specific niche
- 3.
Lists created with Sales Navigator
- 4.
Multiple campaigns with 5 steps each: LinkedIn Outbound + emails
- 5.
Horizontal scaling method
Results:
12 sales calls booked in the first 4 days!
43 calls in 1st month, 51 in 2nd, 78 in 3rd
488 calls booked in 6 months
12 calls in the first four days!
714 calls in 12 months!
Social Media Marketing Agency (UK): 714 sales calls in 12 months
Niche: Social Media Marketing Agency (UK)
Problem: Lack of relevant connections and meaningful conversations with high-quality leads, limiting consistent business opportunities
Solution: LinkedIn Outbound + Warm Emails + Cold Emails - no paid ads
The Process:
- 1.
Channels used: LinkedIn (Outbound + Warm Emails) and Cold Emails - no paid advertising
- 2.
Targeting 3 niches
- 3.
Lead sources: Sales Navigator, Apollo, Uplead
- 4.
2-3 multi-channel scenarios, 5-7 steps each
- 5.
Horizontal scaling - multiple LinkedIn + Email accounts running in parallel
- 6.
Branded LinkedIn content marketing to support outbound
- 7.
LinkedIn profiles + email signatures fully optimised before launch
Results:
44 sales calls in the 1st month
57 calls in the 2nd month, 68 in the 3rd
714 sales calls booked in 12 months
714 calls in 12 months!
EUR 60,000/month revenue!
SEO Agency (Switzerland): 215 calls & 24 contracts in 3 months
Niche: SEO Agency (pricing starts at EUR 2,500/month)
Problem: High-ticket service needed qualified prospects
Solution: Multi-channel Outbound + Content Marketing on LinkedIn
The Process:
- 1.
Optimising LinkedIn profiles + setting up emails
- 2.
Targeting 2 specific groups, ideal buyers
- 3.
Lead lists created with RocketReach + Google (niche websites)
- 4.
Multi-channel Outbound campaigns
- 5.
Content Marketing on LinkedIn
Results:
24 new contracts signed in just 3 months
More than EUR 60,000/month in new revenue
215 sales calls booked in 3 months
EUR 60,000/month revenue!
204 calls in 4 months!
Business Consulting / Coaching (USA): 204 sales calls in 4 months
Niche: Business Consulting and Coaching (USA)
Problem: Difficulty attracting ideal clients and turning leads into meaningful conversations
Solution: LinkedIn Outbound + Content Marketing with full profile optimisation
The Process:
- 1.
Full LinkedIn profile optimisation for the founder
- 2.
Channels used: LinkedIn Outbound + LinkedIn Content Marketing
- 3.
Targeting 1 niche
- 4.
Lead source: Sales Navigator
- 5.
2-3 multi-channel scenarios
Results:
27 sales calls in the 1st month
35 calls in the 2nd month, 64 in the 3rd
204 sales calls booked in 4 months
204 calls in 4 months!
99 calls in 3 months!
Marketing Agency (USA): 99 sales calls in 3 months
Niche: Marketing Agency (USA)
Problem: Struggled with lead generation and building a steady pipeline of qualified opportunities
Solution: LinkedIn Outbound + Warm Emails with profile optimisation and A/B offer testing
The Process:
- 1.
Channels used: LinkedIn Outbound + Warm Emails
- 2.
Full LinkedIn profile optimisation
- 3.
Targeting 1 niche
- 4.
2 different offers tested in parallel
- 5.
Lead sources: Sales Navigator + Apollo
- 6.
Multiple parallel campaigns, 2-3 scenarios, 5-7 steps each
Results:
17 sales calls in the 1st month
33 calls in the 2nd month, 49 in the 3rd
99 sales calls booked in 3 months
99 calls in 3 months!
421 calls in 12 months!
Financial Advisory (Canada): 421 sales calls in 12 months
Niche: Financial Advisory (Canada)
Problem: Limited inbound flow and no reliable outbound system for high-net-worth prospects
Solution: LinkedIn Organic + Outbound + Warm Emails on optimised advisor profiles
The Process:
- 1.
Optimised LinkedIn profiles for the firm's advisors
- 2.
Channels used: LinkedIn Organic + LinkedIn Outbound + Warm Emails
- 3.
Targeting 1 niche
- 4.
Lead sources: Sales Navigator + Apollo
- 5.
3 scenarios, 5-8 steps each
Results:
19 sales calls in the 1st month
26 calls in the 2nd month, 32 in the 3rd
421 sales calls booked in 12 months
421 calls in 12 months!
Clear pricing, a real guarantee, a senior team
What it costs
From USD 3,000 (about EUR 2,500) per month, up to USD 10,000+ depending on markets, channels and volume. No minimum contract, 1 month's notice. Full details on the pricing page.
The guarantee
On a 12-month engagement we agree the targets with you up front: leads, pipeline and revenue. If we miss them, we refund the full fee you paid us.
Who does the work
A very senior team: lead generation experts, GTM architects and engineers. No interns, no students, no juniors - and a direct line to Artem Smirnov, the founder.
Questions, answered
Lead generation is the whole process: choosing the market, building the list, writing and sending the messages, and handling replies. Appointment setting is the last step, turning interested replies into qualified calls on your calendar. We do both, so the people who wrote to a prospect are the ones who book the call.
Usually both. LinkedIn works well from a founder's or sales team's profile, because buyers check the sender before they reply. Cold email adds reach when LinkedIn alone cannot contact enough people. We decide the mix per market: in Germany, Austria and the Czech Republic we use LinkedIn instead of cold email.
Launch takes about 15 days from signed contract, including onboarding and setup. First replies and booked calls often come in the first 30 days after launch. Signed deals follow your own sales cycle, which in B2B is often 6 to 12 months.
With us, from USD 3,000 (about EUR 2,500) per month, up to USD 10,000+ depending on markets, channels and volume. Tools, domains, mailboxes and data are paid separately and directly by you. Full details on the pricing page.
Usually one 60-minute onboarding call, sometimes 90 minutes or two calls, plus a few emails. After launch, we need someone on your side who replies to call-ready leads quickly and takes the calls.
No, we do not charge per meeting. We charge a monthly fee for the work, and on a 12-month engagement we guarantee the results we agree with you up front, with a full refund of our fees if we miss them. The conditions are on the pricing page.
Mostly the USA, the UK and English-speaking Europe. Our clients are based in the USA, Canada, the UK, Germany, Switzerland, the UAE, Singapore, Australia and many others. We build a separate list and message for each country.
It is right for a small company with an offer that already sells and someone who can take the calls. It is not right for a company that has not sold its offer yet. Outbound amplifies what works; it cannot fix an offer nobody buys.
Most agencies only send messages. We take care of the full B2B client acquisition funnel: positioning, offer, online presence, targeting, outreach, deliverability and optimization work together as one system. That is why the calls we book are with qualified decision makers, not just names on a list. Senior people only: senior lead generation experts, GTM architects, GTM engineers and AI specialists, plus a direct line to the founder. No interns, no faceless team: you can look up everyone who works on your campaign on LinkedIn.
Experience. A new SDR learns by trial and error on your market, your budget and your brand, often for months before results show. Our senior team brings 12 years of outbound experience with 500+ B2B companies, so we know what works before your first message goes out. You also get the full infrastructure from day one: data tools, sending accounts, deliverability, A/B testing and ongoing optimization, without recruiting, training, salaries or management overhead. See how the options compare.
Because they start with sending messages instead of building the foundation behind them. Before replying, decision makers check your LinkedIn profile, your website and increasingly ask AI tools about you. If your positioning, offer and online presence do not build instant credibility, even a great message gets ignored, and the interest you created can end up going to a competitor. That is why we build the full funnel, not just the outreach.
Construction companies, civil engineering companies, industrial and manufacturing companies, marketing agencies, advertising agencies, SEO agencies, software development companies, IT services and consulting firms, business coaches and consultants, financial advisory firms, and SaaS and tech startups. All of them are on our industries page.
As a rule of thumb, cold email reply rates are about 1%, and about 0.5% at very large volume. Between 10% and 50% of replies usually turn into booked meetings. Highly specific, heavily personalized campaigns can do much better. Our case studies show what real campaigns reported. Treat these numbers as a range, not a guarantee: they depend on your offer, your market and your sales team.
Yes. Foundations come first: we fix the profiles of everyone who sends, as part of setup (a setup fee may apply when foundations are missing). If you want the founder to build lasting authority, that is our LinkedIn Growth service.
Ready to fill your calendar with qualified calls?
Book a free 30-minute strategy call. We'll look at your market and tell you honestly whether outbound can work for you.
Book my free strategy call- No commitments
- Honest assessment
- Clear next steps
Want to grow your own authority on LinkedIn instead? See LinkedIn Growth for experts, founders and speakers