Question 1

Which companies do you work with?

Accepted Answer

We work with B2B companies that sell to other businesses and need a steady flow of qualified sales calls with decision makers. This includes B2B tech and software development companies, financial services firms, construction, civil engineering, industrial and manufacturing companies, management consulting firms and B2B consultants, marketing, advertising, SEO and branding agencies, UX design studios, experts, public speakers and other professional service providers. If you sell a high-ticket B2B product or service, we can help you reach the right buyers.

Question 2

Do you work with consultants and professional service firms?

Accepted Answer

Yes. Consultants, consulting firms and professional service providers are one of our core client groups. Outbound works especially well for high-value services, because every booked call is with a decision maker who can become a long-term client.

Question 3

Is outbound a good fit for my business?

Accepted Answer

Outbound works best when you sell to other businesses, know who your ideal buyers are and each new client is worth meaningful revenue. It is a strong fit for high-ticket B2B products and services with a clear decision maker to reach. If outbound is not the right move for you yet, we will tell you honestly on the strategy call.

Question 4

Do you work with companies outside the Czech Republic?

Accepted Answer

Yes. Smirnov Consulting Group is based in Prague, and we currently run campaigns for B2B companies across 24 countries, including the USA, the UK, Germany, Switzerland, Canada and Australia.

Question 5

Do you offer a full client acquisition system or just lead generation?

Accepted Answer

Both. Most clients choose our full client acquisition system: we define your target market, sharpen your positioning, optimize your LinkedIn profile, website and messaging, build qualified prospect lists and run LinkedIn and cold email outreach that ends in booked sales calls. If you already have the foundation in place and only need lead generation, we can run that on its own.

Question 6

How are you different from other lead generation agencies?

Accepted Answer

Most agencies only send messages. We take care of the full B2B client acquisition funnel: positioning, offer, online presence, targeting, outreach, deliverability and optimization all work together as one end-to-end system. That is why the calls we book are with qualified decision makers, not just names on a list.

Question 7

Why do most outbound campaigns fail?

Accepted Answer

Because they start with sending messages instead of building the foundation behind them. Before replying, decision makers check your LinkedIn profile, your website and increasingly ask AI tools about you. If your positioning, offer and online presence do not build instant credibility, even a great message gets ignored, and the interest you created can end up going to a competitor. That is why we build the full funnel, not just the outreach.

Question 8

Why do you start with branding and positioning?

Accepted Answer

Senior buyers decide in seconds whether you are worth a reply. Clear positioning tells them exactly who you help, what problem you solve and why you are the best choice, so your outreach, LinkedIn profile and website all reinforce the same message. Every part of the system performs better when this foundation is right.

Question 9

Why does the offer matter so much?

Accepted Answer

Your offer is the reason a busy decision maker agrees to a call. We help you shape it around the outcome your buyers care about, make it specific and easy to say yes to, and test it with real prospects. A stronger offer often has a bigger impact on booked calls than any change to the message itself.

Question 10

How do you find the right decision makers?

Accepted Answer

We start by defining your ideal customer profile: industries, company size, roles and the signals that show a company is ready to buy. Then we build targeted prospect lists using 16+ premium B2B data tools, including Sales Navigator, Apollo, ZoomInfo and Clay, and use AI scoring to prioritize the contacts most likely to respond. You only reach people who can actually buy.

Question 11

Do you use LinkedIn, cold email or both?

Accepted Answer

It depends on where your buyers respond best. Often the strongest results come from LinkedIn outreach supported by warm email follow-ups, alongside dedicated cold email campaigns. We focus on mastering the channels that work for your market instead of spreading your budget across everything.

Question 12

How do you make sure your emails reach the inbox?

Accepted Answer

Deliverability is built into the system from day one. We set up and manage the sending infrastructure, spread volume across multiple email and LinkedIn accounts and monitor performance continuously, so your messages land in inboxes instead of spam folders and your main domain stays protected.

Question 13

What happens when a prospect replies?

Accepted Answer

Interested prospects are qualified and turned into booked meetings in your calendar, over Zoom, Microsoft Teams or phone. You spend your time on sales conversations with decision makers who already know why they are talking to you.

Question 14

How do you improve results over time?

Accepted Answer

We start with a focused test, measure every step from connection and reply rates to booked calls, and keep A/B testing targeting, offers and messages. What works gets scaled and what does not gets replaced, so the system gets stronger the longer it runs.

Question 15

How quickly can we expect booked calls?

Accepted Answer

Most clients see real results within the first 30 days. We start with a focused test campaign, learn from the first market feedback, then scale the volume to match your goals and your team's capacity.

Question 16

What results have you achieved for clients?

Accepted Answer

Over 12 years our team has created more than 10,000 campaigns for B2B companies across 24 countries, from small businesses to teams inside big brands. You can see real campaign data from agencies, consulting firms, financial advisory and software companies in the case studies on this page.

Question 17

Why work with an outbound agency instead of hiring an in-house SDR?

Accepted Answer

Experience. A new SDR learns by trial and error on your market, your budget and your brand, often for months before results show. Our senior team brings 12 years of outbound experience and lessons from more than 10,000 live campaigns, so we know what works before your first message goes out. You also get the full infrastructure from day one: data tools, sending accounts, deliverability, A/B testing and ongoing optimization, without recruiting, training, salaries or management overhead.

Question 18

Do you use paid ads?

Accepted Answer

No. We generate qualified sales calls through LinkedIn and cold email outbound, without paid ads. That keeps your pipeline predictable and your acquisition costs under control.

Question 19

How much of our time will this take?

Accepted Answer

Very little. We need your input at the start to understand your business, your offer and your ideal clients, plus your approval on key messaging. After that, your time goes where it matters most: running sales calls and closing deals.

Question 20

How does pricing work?

Accepted Answer

Pricing depends on your goals, your target market and the scope of work. We discuss it on the strategy call, once we understand your business and know we are a good fit.

Question 21

What do I get from the strategy session?

Accepted Answer

You get a full implementation plan and roadmap for your business: who to target, how to position your offer, which channels and messages to use, and what results to expect. It is free and comes with no obligation, whether or not we end up working together.

Journal

The Same Cold Email, 2% and 7.5% Reply Rates