Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold email
How to Scale Cold Email Without Breaking What Works
Three checks before you buy another domain, what breaks at 2x and 5x volume, and how fast the extra mailboxes can come in.
Last updated · 8 min read
Cold email
Are B2B Data Providers GDPR Compliant? What Each One Says
Apollo, ZoomInfo, Cognism and Lusha all say yes, but their own documents show four very different amounts of proof, and part of the job stays with you.
Last updated · 10 min read
Cold email
B2B Cold Email Examples, Each One Rewritten Line by Line
Four complete emails for an agency, a dev shop, a consultancy and a SaaS company: the draft most founders send, then my rewrite, with a note on every line.
Last updated · 15 min read
Cold email
Best Time to Send Cold Emails in B2B, Study by Study
Nine timing studies graded on what they actually measured, and the one number almost none of them report.
Last updated · 12 min read
Hiring an agency
Boutique or Large Lead Generation Agency for a Small Team
Headcount decides who touches your campaign, but whether the agency ever turns a client down tells you more about how it will run yours.
Last updated · 9 min read
Cold email
Cold Email Not Working? A 30-Point Audit to Find the Cause
Most campaigns that never booked a call were broken before the first email went out, and this checklist shows you which layer failed.
Last updated · 13 min read
Cold email
Cold Email Offer Examples When a Call Is Too Big an Ask
Most cold emails lose on the offer before anyone reads the last line. Here are the smaller offers I would use instead, ranked by what they cost the reader.
Last updated · 10 min read
Cold email
Commercial Insurance Broker Lead Generation by Renewal Date
Most businesses already have a broker. Outbound works when it reaches them before the renewal work starts and ends in a signed broker of record letter.
Last updated · 13 min read
Industries
Cybersecurity Lead Generation for Security Vendors and MSSPs
The events that open a security budget, the titles that own it, and what NIS2 and DORA changed for anyone selling security into Europe.
Last updated · 14 min read
Industries
Demand Generation vs Lead Generation, and Which to Buy First
Two labels that sound alike and buy very different things, plus the order I would spend a single budget in.
Last updated · 13 min read