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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 9 years of running outbound campaigns.
Prospecting
Food and Beverage Industry Email List to Buy or Build
Check any vendor's record count against the roughly 43,000 US food plants, then build your own list plant by plant.
Last updated · 13 min read
Email Deliverability
Instantly vs Apollo: Which Tool Covers Your Cold Email Gap
What each tool is built for, prices at the time of writing, one sending job priced three ways, and the daily volume where Gmail and Outlook bulk rules start.
Last updated · 13 min read
Prospecting
Cognism vs ZoomInfo Compared on Coverage, Compliance, Price
A head-to-head where every claim says who makes it, plus the 200-contact test to run before an annual contract
Last updated · 13 min read
LinkedIn Outreach
LinkedIn Voice Messages in B2B Outreach and When They Work
What the voice-versus-text research shows, what it does not prove, and where a voice note fits in a real sequence
Last updated · 11 min read
Outbound Strategy
Relationship Selling Defined, With Examples and Its Limits
What a marketing textbook says, what 94 studies and a famous HBR series found, and why the relationship cannot come first when your first contact is a cold message.
Last updated · 9 min read
Outbound Strategy
Kixie Pricing Explained for a Sales Team of 1 to 5 Reps
What Kixie's own pages confirm, what rival vendors report in two conflicting versions, and how to estimate a real monthly bill before you call sales.
Last updated · 13 min read
Outsourcing
SDR vs AE and How the Two Roles Split One Sales Process
An SDR books the meeting and an AE closes the deal. This covers where the handoff sits, what official pay data shows and when a split team pays off.
Last updated · 12 min read
Prospecting
Finance Industry Email List: Buy It or Build It by Segment
Where finance targets are officially counted, what a usable contact really costs, and which rules apply before the first send
Last updated · 13 min read
Industry Guides
Selling IT Services in a Downturn and What Buyers Still Buy
What IT buyers cut, delayed and kept in 2008, 2020 and 2022, what the 2026 forecasts show, and how cold email and LinkedIn outreach should change when budgets tighten
Last updated · 11 min read
Outbound Strategy
B2B Personal Selling: Meaning, Examples and When It Works
The textbook definition, the seven steps split by who does each one, and a plain rule for when a person should sell instead of an ad, an email or a self-serve page
Last updated · 13 min read