In any given market, 3% of people are looking to buy now! Due to this, there is a method called the Larger Market Formula, and that’s the graphic that you can see below this text right now. Basically, it indicates that in any given market for anything, there are always only 3% of people that are looking to buy now....read more
I hope you enjoyed my previous article How to Identify Needs and Problems in Your Market. Now let’s discuss how to create a high-value content offer. Now, a high-value content offer is a valuable piece of content that you'd give away in exchange for somebody's contact details. It's like a trade (or an ethical bribe)...read more
In this article I will walk you through the Target Research Strategy. Now, before we dive into the actual specifics of how to use it and apply it to your coaching business, one thing that I want to talk about is this… What I see far too often is people making assumptions about their marketplace, or what their clients...read more
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