Artem Smirnov

About

About Smirnov Consulting Group

Updated

Smirnov Consulting Group is a Prague-based B2B outbound lead generation agency that runs cold email and LinkedIn campaigns for founder-led B2B companies and books qualified sales calls.

12 years in outbound, hundreds of B2B companies, 24 countries.

What we do

We build and run outbound client acquisition for B2B companies. That means the target list, the positioning and entry offer, LinkedIn outreach with warm email follow-ups, cold email campaigns, reply handling and booked meetings in your calendar. We do not use paid ads.

There are three ways to work with us:

  • Done-for-you. Our team runs the whole system. You take the sales calls.
  • 1-on-1 consulting or group coaching. Your team runs the outbound. We show them how and review the work.
  • Custom lead lists. For companies that already have the infrastructure and just need the fuel: a verified B2B list built for one market.

Done-for-you programs start from USD 3,000 (about EUR 2,500) per month and go up with scope: markets, channels, volume and team size. Tools, sending domains, mailboxes and data are paid by the client directly. There is no minimum contract and the notice period is 1 month. Details on pricing.

Who does the work

A very senior team, and only that. Clients work with senior lead generation experts with a proven track record, GTM architects who design the go-to-market strategy, GTM engineers who build the lists, data and sending infrastructure, and AI specialists who implement AI where the campaign needs it, from research to personalization at scale. No interns, no students and no juniors doing the work. We work with a small number of clients on purpose, so each one gets full attention and we carry full responsibility for results, instead of spreading a team across hundreds of accounts.

Every client has a senior team member assigned for day-to-day work and a direct line to Artem Smirnov, the founder. Our people are visible, not hidden behind a brand name: you can look up who will work on your campaign before you sign. You get a weekly report, a monthly report and live notifications every day, plus a client portal with live campaign data if you want one.

Who we work for

Established B2B companies with a proven offer, happy clients and room to grow. Most sell high-ticket services or products, where one new client is worth real money. The industries we work with most:

We also run campaigns for UX design studios, management consulting firms and public speakers.

The people who hire us are usually founders, CEOs, managing partners, managing directors and agency owners. On bigger teams we work with heads of sales, sales directors, heads of business development, CMOs and heads of growth.

Who we are not for: companies without a proven offer yet. We are in the lead generation space, not in the building-businesses-from-zero space. If nobody has bought your service at your current price, outbound will not fix that.

How a campaign runs

  1. One target group. We pick one audience and one offer to start. A company with seven services and one message for everyone stalls.
  2. Foundations first. Before a single message goes out, we check what buyers see when they look you up: LinkedIn profiles, website, entry offer, case studies. If your funnel does not convert with small numbers, it will never convert with big numbers.
  3. The list. We build the prospect list with 16+ B2B data tools, including Sales Navigator, Apollo, ZoomInfo and Clay, then verify every email to keep the bounce rate below 0.5%.
  4. Outreach. LinkedIn outreach with warm email follow-ups, plus separate cold email campaigns. We set up and monitor the domains, inboxes and accounts ourselves.
  5. Booked meetings. Interested replies get qualified and booked into your calendar, on Zoom, Microsoft Teams or phone.
  6. Scaling. We start with a focused test. When the numbers work, we add LinkedIn and email accounts running in parallel, so volume grows without burning one inbox.

First campaigns go live about 15 days after the contract is signed. Onboarding starts within the first 5 to 7 days, usually one 60-minute Zoom call and a few emails. Replies and booked calls can come inside the first 30 days after launch.

Deals take longer. B2B sales cycles often run 6, 9 or 12 months, so a call booked in month one may become a contract 4 months later or more. That is why we recommend at least 3 months, and why about 6 months is the industry average to get outbound fully working.

Where we are

Our office is in Prague, in Karlín: Pobřežní 249/46, 186 00 Praha, Czech Republic. The legal entity is Smirnov Consulting Group s.r.o. (IČO 27377059).

We work with clients in the USA, Canada, the UK, Germany, Switzerland, the UAE, Singapore, Australia and many others.

Founder: Artem Smirnov

Artem Smirnov is the CEO of Smirnov Consulting Group. He is based in Prague and has spent 12 years in outbound, building client acquisition systems for B2B companies. He holds a Bc. in Applied Informatics and an Ing. in Marketing Communication.

Artem writes about cold email, LinkedIn outbound and B2B client acquisition in the Journal and on LinkedIn. In 2024, Favikon ranked him the number 1 creator in the Growth & Lead Gen category in Czechia.

There are many people named Artem Smirnov. This one is the Prague-based B2B outbound specialist at linkedin.com/in/artem-smirnov-live.

In his words: "In B2B, nobody buys from an email. They buy after they audit you."

Results

All clients are anonymous by default. Company type, country, numbers and time frame:

  • German IT company: 5 contracts worth about EUR 1,250,000 in 35 days. 34 booked calls, 28 held. Its own SDR had booked 2 calls in 3 months before.
  • UAE tech startup: 684 demos in 4 months and $1.31M in ARR. Cold email at volume, across 50 email accounts.
  • UK business coach: 6-7 coaching packages sold per week.

More in our case studies.

Next steps

Want to get more B2B clients for your business?

I help B2B companies book 10 to 100+ qualified sales calls per month with outbound. Let's see if it fits yours.