Smirnov Consulting Group is a Prague-based B2B outbound lead generation agency that runs cold email and LinkedIn campaigns for founder-led B2B companies and books qualified sales calls.
12 years in outbound, hundreds of B2B companies, 24 countries.
Here are 19 campaigns, grouped by the client's industry. Find yours, then open the case page for the setup and the full numbers. Every headline gives the company type, the number and the period, plus the country wherever it has been published. Clients are anonymous by default, so you see what they sell and where, not their name.
How to read these numbers
Every number is the one the campaign reported. We do not add two clients together, and we do not round up.
Booked calls, calls that actually happened and signed contracts are different figures. Where a case has all three, the case page shows all three. Booking the call is our job. Closing it is mostly your sales team's job, so the contract numbers below belong to our clients' teams as much as to us.
Compare by deal size before you compare by industry. The US marketing agency below needed 277 calls for 34 contracts at $7,500 each. The German IT company further down needed 34 booked calls for 5 contracts at about EUR 250,000 each. A bigger ticket needs fewer calls.
Big numbers need two things underneath them: an offer the market already buys, and a team that can take the calls and deliver the work.
Construction, civil engineering and industrial companies
UK manufacturer of construction fall-protection equipment: 200+ sales calls and 600+ leads over 2 years
A UK manufacturer of fall-protection equipment for construction sites has run LinkedIn and cold email outbound with us for 2 years. The campaigns produced 600+ leads and 200+ sales calls from 24 countries, with replies from companies such as AECOM, bp, Skanska, Doka, Altrad and Saipem.
More on this niche: outbound lead generation for construction companies, for civil engineering companies and for industrial and manufacturing companies.
Marketing and social media agencies
US marketing agency: 277 sales calls and 34 contracts in 60 days
A US marketing agency booked 277 sales calls and signed 34 contracts in 60 days. Sales passed $255,000, at an average of $7,500 per contract.
UK social media marketing agency: 714 sales calls in 12 months
A UK social media marketing agency booked 714 sales calls in 12 months. Calls grew from 44 in month one to 57 and then 68.
More on this niche: outbound lead generation for marketing agencies.
Advertising agencies
Australian advertising agency: 2,582 sales calls in 12 months
An Australian advertising agency booked 2,582 sales calls in 12 months across 4 niches. One campaign alone got 553 replies, with 41.2% of its connection requests accepted.
More on this niche: outbound lead generation for advertising agencies.
SEO agencies
Swiss SEO agency: 215 sales calls and 24 contracts in 3 months
A Swiss SEO agency booked 215 sales calls and signed 24 contracts in 3 months. That added more than EUR 60,000 a month in new revenue.
Singapore SEO company: 78 sales calls in the first 30 days
A Singapore SEO company booked 78 sales calls in its first 30 days of outbound. Over 12 months the campaign booked 1,344 sales calls.
More on this niche: outbound lead generation for SEO agencies.
UX and design studios
UK UX design agency: 796 sales calls in 12 months
A UK UX design agency booked 796 sales calls in 12 months. The first month brought 35 sales calls and 7 new contracts.
How this channel works: LinkedIn outreach.
Software development companies
German IT company: 5 contracts worth about EUR 1,250,000 in 35 days
A German IT company whose own SDR had booked 2 calls in 3 months signed 5 contracts worth about EUR 1,250,000 in 35 days. LinkedIn, warm email and cold email brought 712 replies, 34 booked calls and 28 held.
German software development company: 488 booked sales calls in 6 months
A German software development company booked 488 sales calls in 6 months from LinkedIn outreach with email, in 5-step campaigns aimed at one niche. The first 4 days brought 12 calls, then 43, 51 and 78 in months 1 to 3.
Software development company: 29 sales calls and 5 contracts worth EUR 246,000 in 30 days
A software development company signed 5 contracts worth EUR 246,000 in 30 days from LinkedIn-only outreach. The campaign got 392 replies and 29 booked sales calls.
More on this niche: outbound lead generation for software development companies.
IT services and consulting
IT services company: from 3 to 51 sales calls a month within weeks
An IT services company stuck at 3 sales calls a month for years reached 51 a month within weeks. We rebuilt its foundations before any outreach, and it signed 6 contracts averaging $200,000.
More on this niche: outbound lead generation for IT services and consulting firms.
Business coaches and consultants
US business consulting and coaching firm: 204 sales calls in 4 months
A US business consulting and coaching firm booked 204 sales calls in 4 months. Calls went from 27 in month one to 35 and then 64.
More on this niche: outbound lead generation for business coaches and consultants.
Financial advisory and financial services
Canadian financial advisory firm: 421 sales calls in 12 months
A Canadian financial advisory firm booked 19, 26 and 32 sales calls in its first three months. It reached 421 sales calls in 12 months from LinkedIn outreach, organic LinkedIn content and warm emails.
Financial services firm: 344 booked sales calls in 60 days
A financial services firm selling to business owners booked 26 sales calls and signed 4 contracts in its first 7 days. It reached 132 calls in 30 days and 344 in 60 days, from LinkedIn with warm emails plus cold email.
Australian financial advisory firm: 282 booked calls in 3 months
An Australian financial advisory firm booked 282 calls in 3 months, 94 a month on average. It ran 5 LinkedIn accounts and 20 email accounts, each LinkedIn account contacting 2,800 people a month.
More on this niche: outbound lead generation for financial advisory firms.
SaaS and tech startups
UAE tech startup: 684 demos and $1.31M in new ARR in 4 months
A UAE tech startup booked 684 demos in 4 months and added $1.31 million to its ARR. Cold email ran from 50 email accounts at about 1,250 emails a day, with LinkedIn alongside.
More on this niche: outbound lead generation for SaaS and tech startups.
B2B companies, industry not disclosed
For these clients the industry was never published, so they are listed by what the campaign did. The mechanics are still worth reading.
UK B2B company: 8 deals worth $560,000 in 2 months
A UK B2B company targeting the UK and US markets got 144 leads and 59 booked calls in 2 months. It closed 8 deals at an average of $70,000, $560,000 in total.
US B2B company: 141 booked sales calls in 60 days
A US B2B company that had already hired 3 agencies got 335 interested leads in 60 days. It booked 141 sales calls after we emailed more than 70,000 people.
B2B client, one LinkedIn account: 3 deals closed in 30 days
One LinkedIn account with email follow-ups contacted 1,200 people in 30 days and got 289 replies. 16 booked a call, 12 showed up and 3 deals closed.
Foundations first, volume last
The industries differ, but the order of work barely changes. First the foundations: the profiles, the entry offer and the case studies a buyer sees when they look you up. Then a verified list. Then the channels, usually LinkedIn with warm email follow-ups (emails sent after the first LinkedIn touch), with cold email added where the market needs more reach. More volume comes last.
The fastest cases on this page moved fast because demand was already there and the client's sales team could close. The slower ones ramped month by month. If your offer is not selling yet, none of these numbers will transfer to you, and we will tell you that on the first call.