One LinkedIn account, running outreach with email follow-ups, contacted 1,200 people in 30 days and closed 3 deals for a B2B client of ours. Between those two numbers: 289 replies, 21 people interested in a call, 16 calls booked and 12 calls held.
One sender, one month, every stage counted
This page covers a single LinkedIn account from a client campaign. We publish it on its own because it shows every step from first contact to signed contract for one sender, with nothing blended in from other accounts.
The client is a B2B company. Its industry and country are not disclosed.
The account opened on LinkedIn and followed up by email
The account used our multichannel structure. The first touch came on LinkedIn, and email follow-ups went to the same people after it. So by the time an email arrived, the prospect had already seen the sender's name on LinkedIn.
The setup behind the account, its sequence and its list, is not part of the published case.
The full funnel for 30 days
| Stage | Number |
|---|---|
| People contacted (LinkedIn + email follow-ups) | 1,200 |
| Replies | 289 |
| Interested in booking a call | 21 |
| Booked a call | 16 |
| Showed up | 12 (4 rescheduled) |
| Deals closed (signed contracts) | 3 |
About 1 in 4 people replied. Only 21 of the 289 replies wanted a call. And it took 400 people contacted for each signed contract. That is a good month.
What this means for your own outreach
Read the first and last lines of the table together: 1,200 names at the top, 3 contracts at the bottom. Run the same sequence against 300 hand-picked names and the same conversion gives you less than one deal. Most founders then decide outbound does not work in their niche. This is why our first list for a client usually starts at 20,000 contacts or more.
To grow from here, do not squeeze one profile harder. Add more LinkedIn profiles that run the same structure. After that, add cold email campaigns that copy what already works on LinkedIn: the same steps, the same angle, the same offer and similar targeting. We call this horizontal scaling.
It works on two conditions. Your offer has to convert at small numbers first, because more volume only multiplies what already works. And someone on your team has to take the calls quickly, including the 4 who reschedule.
More results and next steps
- How we run LinkedIn outreach
- Horizontal scaling in practice: Australian financial advisory firm, 282 booked calls in 3 months from 5 LinkedIn accounts and 20 email accounts
- All case studies and pricing
Smirnov Consulting Group is a Prague-based B2B outbound lead generation agency that runs cold email and LinkedIn campaigns for B2B companies and books qualified sales calls.
