Our done-for-you outbound starts from USD 3,000 (about EUR 2,500) per month. Companies that need more attention, more channels or more work pay more, up to USD 10,000+ per month. USD 3,000 is the floor, not a fixed price. The final number depends on your scope, your markets, the volume you need and the size of your sales team.
Smirnov Consulting Group is a Prague-based B2B outbound lead generation agency that runs cold email and LinkedIn campaigns for founder-led B2B companies and books qualified sales calls. 12 years in outbound, hundreds of B2B companies, 24 countries.
The short version
- Monthly fee: from USD 3,000 (about EUR 2,500), up to USD 10,000+ depending on scope.
- Paid by you directly: tools, sending domains, mailboxes, data and other software. Scoped per client.
- One-time setup fee: only when the foundations outbound needs are missing. Discussed case by case.
- Contract: no minimum length. 1 month's notice to cancel. We recommend at least 3 months.
- Pilot: no standard pilot. A test period is possible for B2B companies with at least USD 3M in annual recurring revenue.
- Launch: about 15 days from signed contract.
- Results guarantee: on a 12-month engagement, we guarantee the results we agree with you up front. If we miss them, we refund the full fee you paid us. Details below.
- No paid ads, no pay-per-meeting pricing.
Why the price is what it is
The work is done by a very senior team. You work with senior lead generation experts with a proven track record, GTM architects who design the go-to-market strategy, GTM engineers who build the lists, data and sending infrastructure, and AI specialists where AI needs to be implemented. No interns, no students and no juniors. We deliberately work with a small number of clients, with full attention and full responsibility for results, instead of hundreds of accounts that nobody really looks after.
Every client has a senior team member assigned for day-to-day work, and a direct line to Artem Smirnov, the founder.
Compare prices back to back and you will find cheaper retainers. The difference is usually the team. In our experience, and in what clients tell us about agencies they used before, a lower fee at a faceless agency, a brand name with no one visible behind it, typically pays for students, interns, junior SDRs or offshore teams writing to your buyers in their second language, with nobody senior you can reach. Our fee pays for senior people, the strategy behind the campaign and responsibility for the result. Before you compare numbers, ask each agency who exactly will write and send your messages, and look those people up on LinkedIn. You can look up ours.
What the monthly fee includes
The monthly fee covers all of our work:
- Strategy: the target market, the offer and the positioning.
- List building: prospect lists built with 16+ B2B data tools and verified before use.
- Copywriting: LinkedIn sequences, warm email follow-ups and cold email campaigns.
- Campaign setup: configuring sending domains and mailboxes, SPF, DKIM and DMARC, dedicated sending IPs, warm-up and monitoring.
- Sending management: daily volume, deliverability and scaling what works.
- Reply handling: interested replies qualified and booked into your calendar.
- Reporting: a weekly report and a monthly report, plus live notifications every day. A client portal with live campaign data is available if you want one.
What you pay for separately
Tools, sending domains, mailboxes, data and other software are paid by you, directly to the providers. They are not part of our fee.
We keep them separate because the stack is different for every client. It depends on your industry, your target market, the volume you need and the size of your sales team. A campaign that contacts a few thousand people a month needs a very different setup from one that sends thousands of emails a day. We scope the stack with you before launch, so you know the numbers up front.
When a one-time setup fee applies
Outbound works on top of foundations. When a prospect gets a message, they check you before they reply. If those foundations are missing, we build them first, for a one-time setup fee on top of the monthly fee.
That usually means one or more of these:
- A video sales letter (VSL), a short video that warms up cold prospects.
- A website that is optimized for the buyer you are reaching.
- LinkedIn profiles for the founder and sales team, rebuilt for outreach.
- Case studies a stranger can check.
- Other assets the campaign needs.
If you already have these in good shape, there is no setup fee. We discuss it case by case.
Contract terms: no minimum, 3 months recommended
There is no minimum contract length. You can cancel with 1 month's notice.
We still recommend at least 3 months. Outbound needs time to get feedback, adjust and improve. The industry average to get outbound fully working is about 6 months.
Attribution is the other reason. B2B sales cycles are often 6, 9 or 12 months long. Replies and booked calls can come in the first 30 days after launch, but the deals from those calls may close 4 months later or more. Judging outbound on the contracts signed in month one measures the wrong thing.
If you want our results guarantee, the engagement runs for 12 months. It is explained in the next section.
Our results guarantee
On a 12-month engagement we guarantee results, not just activity. If we miss the results we agreed with you, we refund the full fee you paid us.
What is guaranteed. Before we start, we agree the targets with you: leads generated, pipeline growth and revenue growth, set for your market, your offer and your sales cycle. Every project gets its own numbers.
The time window. 12 months, with both sides committed for the year. B2B deals often take 6, 9 or 12 months to close, so a shorter window would judge outbound before the deals have had time to land.
What you get back. If the agreed results are not reached within the 12 months, we refund the full fee you paid Smirnov Consulting Group. Tools, sending domains, mailboxes, data and software you paid to other providers directly are not our fees, so they are not part of the refund.
What we ask from you. The guarantee works when both sides do their part: we generate the leads, you answer them and run the calls. In practice that means three things:
- Reply to leads who want to book a call within 24 hours, confirm the time and take the calls.
- Let us run the campaigns as planned, without stopping or pausing them without a real reason, and approve what we need from you on time.
- Stay in regular contact with us. If we cannot reach you, we cannot find out why leads are not being followed up or help fix it.
This is fair to both sides. If leads go unanswered or we cannot reach you, we cannot guarantee revenue, so going silent for weeks makes the guarantee void. None of these conditions is a trap: they are the same things that make outbound work for anyone.
Month-to-month is still available. If you prefer not to commit for a year, you can work with us month to month, with no minimum contract and 1 month's notice. That option does not include the guarantee, because the guarantee needs 12 months of both sides working on it.
The final terms are in the contract. This section explains the idea plainly.
The pilot exception
We do not run a standard pilot.
The exception is a B2B company with at least USD 3M in annual recurring revenue that is not sure cold email works for it. For those companies we can run a test period to prove the channel. We have done this in the past.
We do not offer it to companies without a proven business, with little momentum or with weak foundations. In those cases we already know a test would not work, and we would rather say so.
What pushes the price up
The fee goes up when the work does. The usual drivers:
- More markets or countries at the same time.
- More channels, for example LinkedIn and cold email together, across more profiles and mailboxes.
- Higher volume: more people contacted every month.
- A bigger sales team, with more calendars, territories and profiles to run.
- More attention: more campaigns, more offers tested, more frequent changes.
How fast it starts
We launch about 15 days after the contract is signed. Onboarding starts within the first 5 to 7 days, sometimes the next day. It is usually one 60-minute Zoom call, sometimes 90 minutes or two calls, plus a few emails. That is all we need from you to start.
Questions buyers ask about pricing
How much does Smirnov Consulting Group cost?
From USD 3,000 (about EUR 2,500) per month, up to USD 10,000+ for companies that need more channels, markets, volume or attention. Tools, domains, mailboxes and data are paid by you directly on top.
Is there a minimum contract?
No. There is no minimum contract length, and the notice period is 1 month. We recommend at least 3 months, because outbound needs time to get feedback and improve, and B2B deals often close months after the first call. Our results guarantee applies to the 12-month engagement.
Do you offer a free trial or a pilot?
No standard pilot. For B2B companies with at least USD 3M in annual recurring revenue that are unsure whether cold email works for them, we can run a test period to prove the channel.
Why are tools and data not included in the fee?
Because the stack is different for every client. Industry, target market, volume and team size all change which tools, how many domains and mailboxes, and which data you need. You pay the providers directly, and we scope it with you before launch.
Do you charge per meeting or guarantee a number of calls?
We do not charge per meeting: we charge a monthly fee for the work. We guarantee results instead: on a 12-month engagement we agree leads, pipeline and revenue targets with you up front, and if we miss them we refund the full fee you paid us, as long as both sides do their part. Full terms are in the contract.
Do you offer a money-back guarantee?
Yes. On a 12-month engagement, if we miss the results we agree with you up front (leads, pipeline and revenue targets), we refund the full fee you paid us. The refund covers our fees, not tools, domains or software you paid to other providers. Month-to-month engagements do not include the guarantee.
What makes the guarantee void?
Leads left unanswered, campaigns paused without a real reason, or going silent for weeks. The guarantee works when both sides do their part: we generate the leads, you reply to call-ready leads within 24 hours, take the calls and stay in touch with us. If we cannot reach you, we cannot guarantee revenue.
When will we see results?
Replies and booked calls can come inside the first 30 days after launch, and launch is about 15 days after signing. Signed deals follow your own sales cycle, which in B2B is often 6 to 12 months.