Pricing and contracts

Our done-for-you outbound starts from USD 3,000 (about EUR 2,500) per month, with no minimum contract length, though we recommend at least three months. That fee pays for our team to run the system, so your team's main job is taking the qualified meetings it produces. Coaching and consulting, where your own team does the outreach, are a separate offer. Where your figure lands above the starting point, up to USD 10,000 or more, depends on scope, markets, volume and team size, and our pricing page sets out the full terms.

Agency fees vary too much for a single market average to mean anything, so we will not quote one we cannot stand behind. At Smirnov Consulting Group, done-for-you work begins at USD 3,000 (about EUR 2,500) a month and can run past USD 10,000 for a larger scope. A more useful test of any quote is whether it can physically produce what you want. Ask every agency how many mailboxes, LinkedIn accounts and contacts per month sit behind the number of calls they promise, and hold the answer against what our pricing covers.

Billing is a flat monthly fee, not pay per meeting. When you compare agencies, be most careful with fees tied to emails sent. That unit rewards volume, and volume on top of a broken funnel just finds the break faster. The number both sides should watch is deals signed, with booked calls and held calls as the steps on the way. Our current model and terms are listed in full.

In the done-for-you engagement, our team does every step between an empty spreadsheet and a booked call. We define your ideal customer profile, build and verify the prospect list, set up separate sending domains and mailboxes, write the messaging, run LinkedIn outreach and cold email, qualify interested replies and book meetings for your team. Each of these is included in the monthly fee. The pricing breakdown shows where each one sits.

List building is part of the done-for-you work and is included in the monthly fee. The work covers deciding which industries, company sizes, roles and buying signals belong, pulling contacts from 16+ B2B data tools, prioritizing them with AI scoring and verifying every address before it enters a campaign. If you already run your own sending and only need the data, Custom Lead Lists sells the list on its own; ask about it alongside our main pricing.

Copywriting and messaging strategy are included in the monthly fee. We would not sell copy as a premium add-on anyway, because who you contact decides far more than the wording. So our messaging work starts further back, with your positioning and offer. More on how we price the work.

Channel pricing, including any saving for running both together, depends on scope, markets, volume and team size. The two channels need different infrastructure. LinkedIn reach is capped per account and email reach per mailbox, so both scale by adding accounts rather than pushing each one harder. Because a warm email follows a LinkedIn first touch, we plan both channels as one system. Our channel pricing shows how that adds up.

Setup is billed separately only when you lack the foundations outbound needs, such as a video sales letter, an optimized website, LinkedIn profiles or case studies, and it is scoped case by case. Either way, the work behind it is real: a serious campaign runs on 10-20 separate sending domains with 20-40 mailboxes, never your main domain, each one authenticated and warmed before it sends. Founders dislike this stage because they pay while nothing visible happens. It is also the stage that decides whether the first campaign lands in an inbox or in a folder nobody opens. The setup line sits with our pricing and terms.

Sending tools, domains and data are paid separately by you, directly to the providers, not folded into our fee. In any outbound quote, those are the lines most easily left vague, because a real campaign runs on many domains, mailboxes, LinkedIn accounts and paid data tools. Get two answers in writing before you sign: who pays for each item, and who owns the domains and mailboxes when the engagement ends. Ours are in our pricing terms.

What moves the price, and how far it can be negotiated on volume or company size, comes down to scope, markets, volume and team size. Your goal sets the volume behind any quote. The number of calls you want decides how many people must be contacted, and that decides the size of the infrastructure behind the campaign. Two companies of the same size can need very different volumes, so size alone is a weak guide. See how our pricing is set.

Pricing for US, UK and EU clients follows the same factors as everywhere else: scope, markets, volume and team size, not the country itself. Smirnov Consulting Group runs every campaign from one office in Prague, for clients in 24 countries. What changes more by market is the work. A second geography only pays off if your proof travels: case studies that market recognizes, and a time zone your team can take calls in. Our pricing has the details.

B2B is the only work Smirnov Consulting Group takes on, so no B2C rate exists. Our CEO, Artem Smirnov, found out why the hard way: years ago he ran free online events for dental and aesthetics clinics, and almost nothing from that work carried over to a software company chasing a six-figure contract across two continents. The money was small and fast, and the decision took an afternoon. Our process is designed for high-ticket B2B offers with a clear decision-maker, and so is our pricing for B2B engagements.

Engagements run with no minimum length, though we recommend at least three months, since outbound needs time to get feedback, iterate and improve, and the industry average to get it fully working is around six months. The first month of sending is mostly market feedback: which angle gets replies, which titles answer, which industry ignores you. Stop in month two and that feedback is wasted, and a restart weeks later begins from a colder position than the first launch. That is why one of our fit questions is whether you will leave the system running for a full sales cycle. Details on contract terms.

Early cancellation follows a simple one-month notice, since there is no minimum contract length to work around. Before using it, check where the campaign is actually failing. Almost every failed engagement we have been asked to rescue broke in two places, the list and the foundations, and both can be fixed without starting over. Read the numbers in order, from people contacted to replies to calls held, and the first one that looks wrong usually shows where the fix belongs. Our cancellation terms are published with the pricing.

There is no standard pilot, because a short trial mostly measures an empty inbox: warm-up alone takes 10-14 days before an account can touch a prospect. The one exception is for established B2B companies with at least USD 3,000,000 in annual recurring revenue who are genuinely unsure whether cold email works for them; for those, we can run a test period to prove the channel before committing to a full engagement. Everyone else gets the full done-for-you build from day one, because we already know what a real campaign needs to work. Pilot terms sit with our pricing.

Invoices are issued monthly, in line with the monthly fee, by Smirnov Consulting Group s.r.o., our company in Prague. For cash flow, budget for the whole engagement, not only the first invoice. Revenue follows activity at the distance of your own sales cycle, and in slow markets such as financial advisory, much of the value from booked calls lands in the following two quarters. See payment details.

Not on a 12-month engagement: if we miss the results we agree with you up front (leads, pipeline and revenue targets), we refund the full fee you paid us. It works when both sides do their part: you reply to call-ready leads within 24 hours and take the calls, let the campaigns run without needless pauses, and stay in touch with us. Full terms are in the contract. On month-to-month terms there is no guarantee, but also no minimum contract and only 1 month's notice. We also check fit before you sign, and we turn down work when the timing is wrong, because starting anyway means both sides paying for it in month four. More on how our terms work.

The number worth tracking is the fee divided by calls that actually happened, not calls booked, and it moves with your market and offer. The arithmetic behind one call shows why. For an SEO company in Singapore we booked 78 calls in a month. That took roughly 800 replies, which at a reply rate around 5 percent meant contacting at least 16,000 people. Every one of those calls carries the cost of the list, the sending setup and the sequences behind it. Our fee structure is on the pricing page.

Handing over the whole front end is our done-for-you service, priced from USD 3,000 (about EUR 2,500) a month. Our team qualifies interested replies and books them into your calendar, and the sales call itself stays with your team. Plan for that split before you buy. Booking and closing are two different businesses, and plenty of companies pay for the first while assuming the second comes free. Name the person who will run those calls, and check that someone has taught them how. More on our appointment setting service.

Start from your deal size and work backwards, then set that against our starting point of USD 3,000 (about EUR 2,500) per month. Work out what one new client is worth over a year, how many the campaign has to bring in for the fee to pay back, and whether your market and your team's time to take calls can carry that number. Below a certain deal size the arithmetic stops working, however good the copy. Then compare it with our full pricing.

A fair price is one your deal size can carry, but a startup should first ask whether outbound deserves the money yet. If the offer is not already selling to somebody at a price that works for you, lead generation will not fix it; building a business from zero is a different job. Once it does, the done-for-you fee, from USD 3,000 (about EUR 2,500) a month, is worth weighing. Before that, 1-on-1 or group coaching is the better fit, because the job at that stage is proving the offer. See our pricing options.

The session is free and carries no obligation, whether or not we end up working together. You leave with an implementation plan either way. The only catch, if you want to call it one, is that the call runs both ways: we are checking whether we fit you too, and we will say so if we do not. Giving away thinking on a call costs us little and is worth a lot to you, which is why it stays free. Read more about Smirnov Consulting Group.