An SEO agency in Switzerland booked 215 sales calls and signed 24 new contracts in 3 months with Smirnov Consulting Group. That added more than EUR 60,000 a month in new revenue. We ran multi-channel outreach on LinkedIn and email from 2 LinkedIn accounts, with LinkedIn content alongside.
A EUR 2,500-a-month service needs buyers who can afford it
The agency's pricing starts at EUR 2,500 per month. At that price, a call with a company looking for cheap SEO is a wasted hour for the agency's team.
So the job was to find qualified prospects: companies that can pay a monthly retainer at that level and have a reason to.
We narrowed the market to two buyer groups
This is what we did, in order:
- Optimised the LinkedIn profiles of the people sending and set up the email side of the campaign.
- Chose 2 specific groups of ideal buyers, and left everyone else out.
- Built the lead lists with RocketReach, plus Google searches for niche websites.
- Ran multi-channel outbound campaigns on LinkedIn and email.
- Published content on LinkedIn to support the outreach.
The list step is the one we would point other SEO agencies to. A data tool gives you company records. Searching Google for niche websites finds the actual sites a buyer runs, which is what an SEO agency sells into.
Two LinkedIn accounts: 45 replies on one, 222 on the other
Two accounts ran the outreach. Their tracked numbers:
| LinkedIn account | Connections | Profile views | Replies |
|---|---|---|---|
| Account 1 | 49 | 441 | 45 |
| Account 2 | not shown | 567 | 222 |
The campaign also ran a multi-step message funnel. Each step went to fewer people than the one before, and each one moved a share of them to the next stage.
| Message step | In | Out | Rate |
|---|---|---|---|
| Step 1 | 547 | 134 | 24% |
| Step 2 | 392 | 81 | 21% |
| Step 3 | 46 | 7 | 15% |
Step 3 still converted 15%. That is why we do not stop after one or two messages.
215 calls, 24 contracts, more than EUR 60,000 a month
The results after 3 months:
- 215 sales calls booked
- 24 new contracts signed
- More than EUR 60,000 a month in new revenue
The agency's team ran the calls and closed the contracts. Because this agency bills monthly, each signed client keeps paying for as long as they stay.
SEO agencies get this result when the target is narrow
Two buyer groups is a small target. That was deliberate. A narrow target lets every message speak to one kind of business and one kind of problem, and it makes the list easier to build by hand where the data tools fall short.
This works for an SEO agency that already has clients getting results, a price it is happy with, and people who can run 70 or more sales calls a month. The messages have to carry proof. If your best result is two years old, get a fresh one before you scale outreach around it.
More results for SEO firms are on our SEO agencies page. See every case on /case-studies, and how programs are priced on /pricing.