Smirnov Consulting Group rebuilt the foundations of an IT services company that had been stuck at 3 sales calls a month for years. Within weeks of launching outreach on top of them, the company reached 51 sales calls a month and signed 6 contracts with an average deal size of $200,000.
Years of trying had produced 3 calls a month
The company came to us frustrated. It had been trying to win clients for years and was getting 3 sales calls a month.
We see this pattern all the time, and today it is even worse. Companies send hundreds of messages, chase the latest AI tools, try a new outreach hack every month, and get nothing back. They are building on sand, with no foundation under the outreach.
We rebuilt what buyers see before turning outreach on
Buyers never see your CRM, your automation or which AI platform you pay for. What they see is:
- Your LinkedIn profile
- Your website
- Your sales video
- Your case studies, PDFs and brochures
That is where a prospect decides whether to trust you or quietly move on. So we rebuilt those first, and outreach started only after they were ready.
The order matters. With a new client we almost never begin with outreach. The sender's profile comes first, then one entry offer, then the sales video and case studies with real numbers and timeframes, then the home page. The targeted, verified list comes next. Outreach is last.
The channel split for this campaign is not published
We have not yet published which channels carried the outreach or how many people were contacted.
51 calls a month and 6 contracts at $200,000 average
| Before | After | |
|---|---|---|
| Sales calls per month | 3 | 51 |
| Contracts signed | - | 6 |
| Average deal size | - | $200,000 |
The jump came within weeks of launching outreach, and it rested on what prospects found when they looked the company up.
What it means for an IT services firm stuck at a few calls a month
Today, most of a buyer's decision happens before the first call. If your profile, website and case studies do not win a prospect over, more outreach sends more people to a page that loses them.
The trade-off is time. The rebuild takes weeks, and those weeks produce no calls. It is worth doing when one contract is worth as much as these were. It is also worth checking before you buy another tool: if your calls are stuck at a handful a month, look at what a buyer finds when they check you out.
The IT services page applies this to MSPs and consultancies
- How we run outbound for IT services and consulting firms
- More results on our case studies page
- How programs are priced: pricing