An SEO company in Singapore booked 78 sales calls in its first 30 days of outbound with Smirnov Consulting Group. Over 12 months, the campaign booked 1,344 sales calls.
An SEO company that sells to other businesses
The client is an SEO company based in Singapore that sells SEO services to other businesses. We have not published a before-and-after for this client, so this page sticks to the numbers we can show and how we built them.
We sold the call before we sent anything
When we published this result, we listed the steps behind it:
- Build a list of companies to target with Sales Navigator, UpLead and other tools. Start from the client's past and current clients, and find companies that look like them.
- Build an offer for the call itself. A free call is free for you. For the prospect it is a possible waste of time, so the call still has to be sold.
- Write a message sequence with several touchpoints and follow-ups. The bigger the target companies, the more touches it takes to get attention.
- Put the client's past results and case studies inside the messages.
- Contact enough people. 78 calls do not come from a few hundred messages.
- Track the numbers, test different messages and offers, and do more of what works.
Working backwards: about 800 replies and 16,000 people
This is the planning math we use for a month like this one. It is an estimate, not a measured count from this campaign.
| Planning step | Estimate |
|---|---|
| Sales calls wanted | 78 |
| Replies needed | about 800 |
| Working reply rate | about 5% |
| People to contact | at least 16,000 |
Sixteen thousand people, so that 78 names land in a calendar. The real number can be higher or lower. It depends on the niche, the location, the channel and how tight the targeting is.
78 calls in 30 days, 1,344 calls in 12 months
The results:
- 78 sales calls in the first 30 days
- 1,344 sales calls over 12 months
The first month is the hardest one, because nothing has been tested yet. Every month after it starts with real data on which messages and offers got replies.
What an SEO company should take from this
A fast first month needs volume planned in advance. If a campaign is sized for a few hundred contacts, 78 calls is not on the table, however good the message is.
Two conditions matter. The SEO company needs results for clients like the ones it targets, because those results go into the messages. And its team needs time for the calls: 1,344 in a year is more than 100 a month on average.
After the calls, count how many turned into clients. Improving the sales process by even 10% to 20% makes a big difference over a year of calls.
More results for SEO firms are on our SEO agencies page. See every case on /case-studies, and how programs are priced on /pricing.