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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
One Agency for Cold Email and LinkedIn, or Two Specialists?
Splitting the two channels across two vendors looks like specialization from your desk and like two strangers who never talk from your prospect's.
Last updated · 9 min read
Outsourcing
Outbound Agency Onboarding, Week by Week After You Sign
The access to hand over in the first two days, what you and the agency each do every week, and how to tell the build is on track before a single reply.
Last updated · 10 min read
Industrial
Outbound Lead Generation for Manufacturers vs Trade Shows
When cold email and LinkedIn beat the booth, the rep and the distributor, and which title to write to depending on what you make.
Last updated · 11 min read
Cold Email
Sales Follow-Up Statistics, Checked Back to the Source
Where the 80% and 44% numbers really started, which follow-up data has a real sample behind it, and what a B2B founder should do with it.
Last updated · 11 min read
Prospecting
Should You Buy a B2B Email List for Cold Outreach?
Brokers, data seats and freelancers sell three different things, and only one of them lets you control what bounces against your domain.
Last updated · 10 min read
Cold Email
Should You Pause Cold Email in December and August?
The two quiet windows of the B2B year decide how the next quarter starts, as long as the campaign keeps running and the setup work gets done.
Last updated · 7 min read
Email Deliverability
Should You Send Cold Emails to Catch-All Addresses?
A catch-all result means the server said yes to everything. Here is how common that is, what it can do to your bounce rate and when the segment is worth sending.
Last updated · 8 min read
Prospecting
Signal-Based Outbound With Free Triggers for a Small Team
Hiring posts, funding news and job changes cost nothing to watch, but they cost hours, and they find fewer accounts than a pipeline needs.
Last updated · 11 min read
Email Deliverability
Spam Trigger Words in Cold Email, Checked Against the Rules
The word lists cite nothing. One spam filter publishes its rules and its point values, so here is what it matches, what each hit costs, and what outweighs all of it.
Last updated · 10 min read
Prospecting
The B2B Data Decay Rate Everyone Quotes, Traced to Source
Most vendor pages repeat 22.5% a year. I followed each decay number back to where it started, graded what holds up and ran the math on a 10,000-contact list.
Last updated · 10 min read