Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
LinkedIn Outreach
LinkedIn Outreach Benchmarks for Acceptance and Reply Rates
Six datasets, three different ways of counting a reply, and the three meeting rates backed by a real measurement, compiled into a table you can hold your own campaign against.
Last updated · 13 min read
Outsourcing
Martal Group and Belkins Alternatives for Small B2B Teams
Seven ways to get outbound meetings without a large agency, what each one costs, who owns the work, and the questions to ask before you sign anything.
Last updated · 13 min read
Industry Guides
Outbound Lead Generation for MSPs and IT Consultancies
Who signs IT services contracts, how many calls your deal size demands, and what one German IT company's numbers looked like before and after.
Last updated · 10 min read
Outsourcing
Pay Per Meeting vs Retainer for B2B Lead Generation
What each pricing model rewards, the arithmetic that turns any quote into a cost per signed client, and the contract line that matters more than the model.
Last updated · 12 min read
Outbound Strategy
Referrals Dried Up? How to Get B2B Clients Without Them
Why referral flow stalls, the early signs, and the math for a channel that runs on your calendar instead of your clients'.
Last updated · 9 min read
Email Deliverability
Running B2B Outbound Into Europe From the US or the UK
Europe is many markets, so the list, the language, the data rules and the call schedule get decided one country at a time.
Last updated · 10 min read
Outsourcing
SDR Ramp Time Benchmarks, Plus Turnover and Tenure Data
The ramp, tenure and attrition figures to use in an SDR headcount plan, with the sample and the year next to each one.
Last updated · 10 min read
Cold Email
Should Cold Emails Come From the Founder or a Sales Rep?
How to decide whose name goes on your cold email at each stage, test the switch to a rep and hand over without losing replies.
Last updated · 8 min read
Prospecting
Should You Cold Email the CEO or the Department Head?
The answer changes with company size, and your own closed deals settle it faster than any general rule.
Last updated · 9 min read
Outsourcing
Should You Hire a Cold Email Freelancer or an Agency?
One person for one job or a team for the whole system, with the cost math in your own hours and what to settle before anyone sends.
Last updated · 12 min read