Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Prospecting
How to Get Contacts for a Cold Email Campaign Safely
Five sourcing routes ranked by risk, with the legal checks, verification rules and first list size that decide whether a list is worth sending to.
Last updated · 13 min read
Industry Guides
How to Sell Services to UK Charities: A Supplier Guide
Who recommends and who approves inside a charity, how to turn the register into a list, and what to say first.
Last updated · 6 min read
Outsourcing
What Is a Contract Sale? Legal Meaning and Sales Teams
The contract of sale in UK and US law, five ways to rent a sales team, how the rep is classified, and where booking ends and closing begins
Last updated · 9 min read
Outsourcing
Appointment Setting Services Cost by Hour, Seat and Month
What appointment setting really costs per hour, per seat and per month, and how to judge every quote by the meetings that actually happen.
Last updated · 12 min read
Industrial
How to Become a Supplier to Medical Device Companies
What medical device OEMs check before they approve a supplier, who signs off, why switching takes so long, and when the door actually opens.
Last updated · 11 min read
Industry Guides
How to Sell to Cold Storage Companies as a Supplier
Who buys inside refrigerated warehouses, where their buying signals get published, and what to send the people who sign
Last updated · 11 min read
Email Deliverability
Is Cold Email Legal in Germany? UWG Section 7 for B2B
The German consent rule for business email in plain English, the narrow existing-customer exception, and why my team opens German conversations on LinkedIn.
Last updated · 10 min read
Outbound Strategy
Do B2B Buyers Choose a Vendor Before Sales? 6 Studies Graded
The shortlist usually forms before the first call. Here is what the research measured, how firmly the early favorite holds, and how outbound can still get on the list.
Last updated · 11 min read
Outbound Strategy
Face to Face Sales in B2B and When a Visit Is Worth It
A B2B decision guide for choosing a visit, a video call or email, with buyer data, cost math and the booking step that has to come first.
Last updated · 11 min read
Industrial
How to Become a Supplier to Semiconductor Companies
Who approves a new vendor at a fab, a packaging site or a tool maker, why approval runs for months, and how to reach a market small enough to name account by account.
Last updated · 14 min read