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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outbound Strategy
JustCall Alternatives: Dialer Plans Priced and Compared
Five cloud phone options priced on the plan built for outbound calling, plus JustCall's fair usage limits, the real switching costs and the case for buying no dialer at all.
Last updated · 12 min read
Cold Email
ABM Emails That Get Replies, With Three Annotated Examples
How to write account-based cold emails per account and per buying-group role, with the legal footing and sender setup that keep them landing
Last updated · 13 min read
Prospecting
Automate Prospecting Without Losing the Human Parts
A stage-by-stage map of what to automate, what AI should only assist, and what must stay human, checked against the 2026 sender and privacy rules
Last updated · 10 min read
Prospecting
D&B Hoovers Database: What It Costs and What to Check First
What the Hoovers database is, what buyers report paying, how the renewal terms work, and whether it fits a cold email or LinkedIn list
Last updated · 9 min read
Outbound Strategy
Predictable Revenue Model Explained and What Still Holds
The core idea of splitting prospecting from closing, tested against independent research, Gmail's sender rules and a real outbound funnel
Last updated · 9 min read
LinkedIn Outreach
LinkedIn Message Subject Lines, 15 Examples and Research
Where a subject line shows up on LinkedIn, what independent research says about length and names, and 15 invented lines sorted by situation.
Last updated · 11 min read
Outbound Strategy
SaaS ABM Strategy That Picks Accounts by Contract Value
When account-based marketing pays off for a SaaS company, how to size each tier, which plays to run, and which numbers to track
Last updated · 13 min read
Outbound Strategy
Salesforce and Salesloft: Differences and When You Need Both
One tool keeps the record of every deal, the other runs the outreach. Here is how they connect, what the connection can expose and how to decide if a small B2B team needs both.
Last updated · 9 min read
Outbound Strategy
Selling Strategically vs Tactically, and When Each Pays
A plain definition, a side-by-side comparison, a decision table for when the extra planning is overkill, and the outbound work that has to happen before any strategic deal starts.
Last updated · 11 min read
Outbound Strategy
How to Build a Lead Generation Website That B2B Buyers Trust
Offer first, then pages, proof, forms, speed, consent and measurement, in the order a B2B buyer checks you
Last updated · 13 min read