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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold Email
Breakup Email: 5 Templates and When to Send the Last One
When the last email of a cold sequence earns its place, when to skip it, five templates, safe subject lines, the legal footing and what to do with each reply
Last updated · 12 min read
LinkedIn Outreach
LinkedIn Follow Up Message After No Response, With Templates
Timing by situation, which follow-up to send, how many touches to plan and the point where you stop
Last updated · 13 min read
Outbound Strategy
Outreach HubSpot Integration: What Syncs and Where It Breaks
The object map, the setup path, dated prices and the user complaints, plus when you need Outreach at all
Last updated · 10 min read
Outbound Strategy
Sales Pain Points: Types and How to Find Them Before a Call
Buyer-side pain sorted by type and role, split into what you can research before the call and what you have to ask for, plus how to name one pain in a first message
Last updated · 11 min read
Outbound Strategy
The ABM Funnel in Five Stages, With Entry Rules and Metrics
Five account stages with entry rules, the unit you count at each one, and metrics you can actually calculate
Last updated · 12 min read
Outbound Strategy
Outreach Competitors and Alternatives Sorted by Team Size
Prices read from vendor pages at the time of writing, Vendr contract data for Outreach, and the jobs no platform does for you
Last updated · 11 min read
Prospecting
Demandbase Review: Modules, Real Costs, 6sense Comparison
What it includes, what public data says it costs, how it differs from 6sense, and when a small B2B team should skip it
Last updated · 10 min read
Cold Email
Basho Email: How to Write One, With Two Worked Examples
A hand-built cold email for one reader: how to write it, what the research hours cost, and why the sender setup matters as much as the copy
Last updated · 9 min read
Prospecting
Sample Sales Prospecting Plan With Real Planning Numbers
A one-page template, a volume formula worked backwards from a meeting target, and a filled-in example you can copy
Last updated · 12 min read
Prospecting
Bombora Pricing: What It Really Costs and Cheaper Options
What 35 real purchases show, what pushes a quote up, and when a cheaper signal or no intent data at all is the better buy for a small B2B team
Last updated · 8 min read