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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold Email
Follow-Up Email After a Cold Call for Every Outcome
What to send after voicemail, gatekeeper, interest, and silence
Last updated · 13 min read
Public Sector
How to Sell to UK Police Forces While Buying Goes National
Who signs the contracts in 43 forces, what the National Police Service changes, and how to start real conversations while the structure is still moving.
Last updated · 12 min read
Public Sector
How to Sell to US State and Local Government Buyers
Who buys inside a state agency, county or city, how registration and existing contracts shape the path, and the arithmetic of reaching those buyers before a bid exists.
Last updated · 12 min read
Construction
EPBD Recast Renovation Requirements: Who Buys First
What Directive (EU) 2024/1275 fixes, what each country still decides, and how renovation firms find the building owners who now face a date
Last updated · 10 min read
Industry Guides
How Salesforce Consulting Partners Get More Clients
A partner-led outbound playbook for CRM, ERP and marketing automation firms
Last updated · 12 min read
Industrial
How to Get Into the Offshore Wind Supply Chain in the UK
How AR7 and the 2030 target create work for suppliers, which buyer layer to approach first, who signs at a tier 1 contractor, and how outbound gets you the first meeting.
Last updated · 12 min read
Cold Email
Sales Introduction Email Templates for 9 Real Situations
Find your situation, copy the email and check it against the UK and US sending rules
Last updated · 14 min read
Industrial
How to Become a Supplier to Defence Companies in Europe
SAFE, EDIP and EDF are pushing primes to add capacity and second sources, so there is room for new suppliers who know who signs them off.
Last updated · 14 min read
Construction
How to Sell Software to Construction Companies in 5 Steps
An outbound playbook for vendors selling into general contractors and subcontractors, from the buyer map to the first message.
Last updated · 9 min read
Construction
How to Win Contracts With Public Housing Authorities
Public housing authority contracts tend to go to contractors who track the capital plan, the buying rules and the real decision-makers before the bid lands.
Last updated · 11 min read