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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Lead generation
How to Find Distributors Abroad, and What Each Route Costs
Government matchmaking, the German chamber network, fairs, marketplaces and your own verified list, compared on price and on what you actually get back.
Last updated · 11 min read
Industries
How to Get Clients for a PPC Agency Through Outbound
Your prospects already run ads and have judged agencies before. Here is how to package the offer, what to say first, and how much outreach it takes.
Last updated · 9 min read
Cold email
How to Personalize Cold Email at Scale Without Faking It
Most personalized lines are decoration a buyer skips in a second. Here is how a small team decides who gets real research, who gets a segment email, and who gets an honest cold one.
Last updated · 12 min read
LinkedIn outreach
How to Run LinkedIn Outreach From Multiple Team Profiles
Who sends from which profile, how to split the list so no prospect is contacted twice, and what every sender's profile needs before the first message goes out.
Last updated · 12 min read
Cold email
How to Segment a Cold Email List Into Messaging Tracks
Split a list too finely and no track gets enough replies to read, so here is the size check, a decision table by list size and one list cut three ways.
Last updated · 9 min read
Cold email
How to Use Case Studies in Cold Emails in One Sentence
Which result to lead with, how many words it gets, whether to name the client, and which email in the sequence should carry it.
Last updated · 9 min read
Lead generation
Is Buyer Intent Data Worth It for a Small Sales Team?
Prices run from free to a median of more than $60,000 a year. Here is what each tier actually gives you, which numbers in this market to doubt, and how to test it before you sign.
Last updated · 9 min read
Industries
Is Your Appointment Setting Agency Booking Junk Meetings?
A six-question scorecard for meetings you already had, the arithmetic that turns a hunch into a number, and what to do with the result.
Last updated · 9 min read
Industries
Lead Generation Agency Red Flags, From Pitch to Month 3
The warning signs sorted by the stage where they surface, what each one costs if it slips past you, and what to do the day you spot one.
Last updated · 13 min read
LinkedIn outreach
Lead Generation for Design Agencies Through Outbound
Why the portfolio should wait, what one UK UX agency's campaign produced in 12 months, and the contact math for a studio that sells projects.
Last updated · 9 min read