Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 9 years of running outbound campaigns.
Outbound Strategy
Value Selling Explained: Meaning, Example and Value Case
A plain definition, how value selling compares with solution and feature selling, a worked first-email example, and how to build the value case from deals you already won
Last updated · 11 min read
Email Deliverability
FCA, FINRA and SEC Rules on Cold Outreach for Finance Firms
Which rulebook covers your cold email or LinkedIn message, where the approval line sits, and what to ask your compliance lead before the first send.
Last updated · 16 min read
Prospecting
Accounting Mailing Lists for US CPAs, Buy or Build One
What regulators sell, what vendors hide, and the rules that decide whether you can email a sole practitioner at all
Last updated · 14 min read
Industry Guides
How Advertising Agencies Book Discovery Calls on LinkedIn
The titles to target, the profile check your prospects run, the message sequence, and one Australian agency's LinkedIn numbers across a full year.
Last updated · 9 min read
Industrial
How to Become a Supplier to the UK Nuclear Industry
Which projects are creating demand, who actually buys through the tiers, and how a manufacturer gets in front of those buyers years before the order is placed.
Last updated · 14 min read
Construction
How to Find Construction Firms That Need Safety Equipment
Use OSHA citation records and HSE fatal injury figures to pick the hazard, the region and the buyer. Keep the citation out of the first message.
Last updated · 8 min read
Industrial
How to Sell to Solar Developers and Battery Storage Buyers
A buyer map, timing rules and an outreach plan for suppliers to US utility-scale solar and battery storage projects
Last updated · 12 min read
Construction
How to Win Prison Construction Work in England and Wales
Who really picks the supplier for each package on the new prison program, where the work shows up, and what to put in your first message.
Last updated · 10 min read
Email Deliverability
Is Cold Email Spam? What Spamhaus Says and Where I Stand
The people who run the blocklists say yes, by definition. Here is where I agree with them, where I part ways, and how I send so a campaign stays out of the spam folder.
Last updated · 10 min read
Prospecting
How to Get Sales Leads for Free Without Wasting Hours
Seven free B2B sources priced in minutes per usable contact, the legal limits people miss, and the point where tools or an agency cost less.
Last updated · 13 min read