Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
Should You Pilot an Outbound Agency Before You Sign?
Why the pilot should be paid and about 90 days long, what the first months look like in real numbers, and the part of the result that sits on your side.
Last updated · 11 min read
Outbound Strategy
Speed to Lead in B2B, and Where the Famous Numbers Come From
What the 21x, 7x and 42-hour figures measured, what a 2026 test of 114 B2B companies found, and a response plan a small team can run.
Last updated · 12 min read
Outsourcing
Types of Lead Generation Agencies and What Each Delivers
Six ways an outbound agency can be built, who actually does the sending in each one, and the question that tells you which kind you are talking to.
Last updated · 11 min read
Outsourcing
What a Weekly Outbound Report Should Show, Row by Row
The rows to ask for, a real 60-day report with the numbers filled in, and the signs of a report written to keep you calm.
Last updated · 8 min read
Outbound Strategy
What One B2B Sales Meeting Costs, Channel by Channel
Ads, cold email, LinkedIn, cold calling, SDRs, agencies and events in one sourced table, with the arithmetic that turns a price per lead into a price per meeting.
Last updated · 10 min read
Prospecting
What to Do When Your Outbound Market Is Small or Running Out
A short list rarely means the buyers are gone, so count what is left and keep working the same companies before you widen the target.
Last updated · 9 min read
Outsourcing
What to Have Ready Before You Hire an Outbound Agency
The proof, the decisions and the calendar hours an agency needs from your side, plus a one-page brief to fill in before the first call.
Last updated · 11 min read
LinkedIn Outreach
What to Send After a LinkedIn Connection Is Accepted
An accepted request is only permission to talk. Here is how to write the first message, how fast to send it, and what to do when nobody answers.
Last updated · 9 min read
Outsourcing
Who Owns the Cold Email Domains an Agency Buys for You
Domains, mailboxes, LinkedIn profiles, lists, copy, replies and CRM records: where each one sits by default, what losing it costs and what to put in writing.
Last updated · 9 min read
Construction
How to Become a Build Canada Homes Supplier and Who Decides
The three ways into Build Canada Homes work, the people who control each one, and a plan for modular, prefab and design-build firms to reach them first.
Last updated · 12 min read