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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outbound Strategy
Storytelling and Sales: What the Evidence Shows
What the research measured, the 22x claim checked, and how much story each outbound touch can carry
Last updated · 11 min read
Outbound Strategy
Getting Past Gatekeepers on the Phone, Inbox and Filter
Receptionists, assistants, shared inboxes, spam filters and unknown-number screening all decide who reaches the decision maker, so treat them as one system and know when to stop.
Last updated · 13 min read
Prospecting
Leadfeeder Alternatives Compared on Price and Privacy
Leadinfo, Snitcher and Albacross against Leadfeeder, with prices taken from vendor pages, the privacy rules for the UK, EU, Germany and California, and a decision table that includes skipping the tool.
Last updated · 12 min read
Outbound Strategy
Do Cold Emails Work? Real B2B Reply and Meeting Rates
A verdict built from four tiers of evidence, then one real campaign followed from positive reply to signed sale.
Last updated · 10 min read
Industrial
What Is Industrial Sales? Roles, Pay, Process and Examples
A plain definition, the government job codes behind it, how a deal moves, and where industrial sales stops and ordinary B2B begins
Last updated · 10 min read
Outbound Strategy
Sales Icebreakers That Work, and the Ones That Backfire
Opening lines for cold email, LinkedIn, warm calls and first meetings, judged by conversation research and by what buyers check before they answer
Last updated · 13 min read
Email Deliverability
Yesware Alternative: Inbox Tracker or Cold Email Sequencer?
Split the job first. An inbox tracker and a cold sequencer solve different problems, cost different money, and neither one fixes a weak list or offer.
Last updated · 14 min read
Outbound Strategy
Channel Partner Lead Generation Models, Plan and Metrics
Pick the partner model that fits, fill in a one-page joint plan, and measure partner-sourced and partner-influenced pipeline separately, using the rules Microsoft, HubSpot and Salesforce publish.
Last updated · 10 min read
Outsourcing
What an Inbound SDR Does: Reply Clocks and Handoffs
Three kinds of inbound lead, a reply clock for each, and a handoff rule that keeps account executives on real buyers.
Last updated · 12 min read
Email Deliverability
Mailshake Alternatives Priced Per Mailbox, and When to Stay
Mailshake's own billing rules, a cost-per-mailbox table for 5, 10 and 20 inboxes, and a decision table for when a new tool will not change your reply count
Last updated · 12 min read