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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
How to Check a Lead Gen Agency's Case Studies Are Real
The three parts every real case study has, the number agencies like to leave out, and six questions to ask the client behind the claim.
Last updated · 10 min read
Outbound Strategy
How to Measure Outbound ROI When Deals Take Months
Why the ROI number looks wrong in month two on long B2B deals, and the three readings that tell you whether outbound is paying back.
Last updated · 15 min read
Outsourcing
How to Read Clutch Reviews of Lead Generation Agencies
What a verified review on Clutch and G2 really checks, what it leaves to you, and a 15-minute way to read an agency's reviews before the first call.
Last updated · 10 min read
Cold Email
How to Turn a Positive Cold Email Reply Into a Booked Call
A prospect wrote back interested. Here is how to answer each kind of yes so the thread ends with a time in the calendar.
Last updated · 10 min read
Outbound Strategy
Inbound or Outbound First for a Founder-Led B2B Company
When you can pay for one channel, the one that answers inside a quarter goes first, with one exception and one reason to wait.
Last updated · 9 min read
Outsourcing
Lead Gen Agency Minimum Terms, Notice Periods and Exit Fees
Published contract norms from five sources in one table, what each number means for a founder, and how to size the first term to your own sales cycle.
Last updated · 12 min read
Outsourcing
Lead Generation or Appointment Setting? Which One to Buy
The two labels overlap, contracts blur them, and the real choice is the unit you pay for and what has to be true before it counts.
Last updated · 11 min read
LinkedIn Outreach
LinkedIn Connection Request and InMail Limits, Explained
Which LinkedIn limits are official, which are only observed by tool vendors, and how many people one profile can realistically reach in a month.
Last updated · 13 min read
Industry Guides
Outbound Lead Generation for MSPs and IT Consultancies
Who signs IT services contracts, how many calls your deal size demands, and what one German IT company's numbers looked like before and after.
Last updated · 10 min read
Outsourcing
Pay Per Meeting vs Retainer for B2B Lead Generation
What each pricing model rewards, the arithmetic that turns any quote into a cost per signed client, and the contract line that matters more than the model.
Last updated · 12 min read