Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Hiring an agency
Do AI SDRs Work? I Checked the Stats Everyone Quotes
Four of the most repeated AI SDR numbers link to pages that do not contain them. Here is what holds up, graded, and how to test a tool on your own list.
Last updated · 10 min read
LinkedIn outreach
Do Outbound Results Improve Over Time? Month-by-Month Data
Booked calls month by month from real B2B campaigns, what happened after month 3, and how to measure your own curve against them.
Last updated · 9 min read
Cold email
Does Cold Email Work for High-Ticket B2B Contracts?
It does, but a $250,000 contract needs a shorter list, more people per company, a longer sequence and more proof than a $10,000 one.
Last updated · 10 min read
LinkedIn outreach
Does It Matter Where Your Lead Generation Agency Is Based?
For cold email and LinkedIn outbound, the office address is one of the weakest signals on a proposal, and four other things decide whether distance costs you.
Last updated · 10 min read
LinkedIn outreach
Does LinkedIn Outreach Still Work for B2B, and for Whom?
What changed on the platform, what one real account produced in 30 days, and the three questions that decide whether LinkedIn belongs in your outbound.
Last updated · 9 min read
Cold email
Does Open Tracking Really Hurt Cold Email Deliverability?
Gmail and Outlook never mention tracking pixels in their sender rules. Every popular claim graded by its evidence, and the one risk that holds up.
Last updated · 10 min read
LinkedIn outreach
Does Video in Cold Outreach Work? Where It Helps and Hurts
The big reply-rate claims for personalized video come from the companies that sell video tools, so here is where one recording pays off in B2B outbound and where a clip per prospect costs you.
Last updated · 9 min read
Industries
Done-for-You or Done-with-You Lead Generation? How to Pick
Three ways to buy outbound help, what each one takes from your own team, and the calendar test that should decide before price does.
Last updated · 12 min read
Cold email
Google Workspace vs Microsoft 365 for Cold Email Sending
Both will carry a cold campaign. Here are the official limits, the tenant cap most comparisons skip, the Microsoft rule that was dropped, and the mailbox math on each platform.
Last updated · 8 min read
Industries
GTM Engineering Agency or Outbound Agency? How to Choose
One builds the machine behind your outreach and the other runs the outreach itself, so here are three rules for picking and the case for buying neither yet.
Last updated · 12 min read