Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Email Deliverability
Is Cold Email Legal in Switzerland? The Rules for B2B
The Swiss spam rule in plain English, why business inboxes get no carve-out, the narrow customer exception, and where the revised data protection act fits around outbound.
Last updated · 12 min read
Industry Guides
Choosing a Lead Generation Service for Trucking Companies
What to buy, what it costs, and what to check before you sign
Last updated · 9 min read
Cold Email
Do AI Email Summaries Affect Cold Email in Apple and Gmail?
How Apple Mail and Gmail change what prospects see before they open
Last updated · 11 min read
Prospecting
How to Find Lookalike Companies From Your Best Clients
Use your best clients as the seed, then build a target account list that matches their size, region, buyer titles and current activity.
Last updated · 10 min read
Outbound Strategy
Sales Tips for B2B Before, During and After the Meeting
Outbound tips that get you the meeting, tips that make it count, and why a booked call is still a long way from a signed deal.
Last updated · 11 min read
Email Deliverability
Dedicated IP for Cold Email: When It Helps and When It Hurts
How to choose between a shared pool and your own IPs, how many addresses to run, and the weekly checks that keep them clean.
Last updated · 8 min read
Public Sector
How to Become a UN Supplier and Reach the Real Buyer
Register on UNGM at the right level, pass the eligibility declaration, then find the office that feels the need long before a tender goes live.
Last updated · 12 min read
Outbound Strategy
Why B2B Lead Generation Campaigns Fail and How to Tell
A diagnostic guide to find the broken layer before you scale, switch channels or blame the agency.
Last updated · 12 min read
Prospecting
B2B Persona Template for Outbound From Closed Deals
A one-page card that turns closed-won data into roles, filters and message lines
Last updated · 10 min read
Email Deliverability
Best Cold Email Platform by Budget and Mailbox Count
Pick the sending platform that fits your team size, sender rules and monthly send volume.
Last updated · 14 min read