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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 9 years of running outbound campaigns.
Construction
How to Get School Construction Contracts Before the Bid
Who decides on K-12 capital work, which public dates set the timing, and what contractors and suppliers should do before a bid is posted.
Last updated · 11 min read
Industrial
How to Become a Supplier to the MOD and UK Defence Primes
The formal MOD routes, what the Defence Sourcing Portal does and does not do, and how to reach the people who place orders at the primes.
Last updated · 12 min read
Prospecting
UK B2B Leads Compared by Cost, Break-Even and PECR
Four ways to get UK B2B leads, a break-even test for paying for them, and the rules that decide which ones you can use.
Last updated · 14 min read
Outsourcing
What Is a Cold Caller? Role, Duties, Pay and When to Hire
A plain definition, official pay data, a copy-ready job description and an honest rule for when a B2B company should hire one or skip the role.
Last updated · 11 min read
Outsourcing
Who Writes the Cold Emails at an Outbound Agency You Hire
How to tell if the copy will be written by senior specialists, who approves it, and what to ask before you sign.
Last updated · 13 min read
Outbound Strategy
How Effective Is Cold Calling? What One Study Measured
Where a phone step earns its place in B2B outbound, what the best-known study really measured, and why calls belong after the conversation has started.
Last updated · 11 min read
Industry Guides
How to Get CMMC Consulting Clients: An Outbound Playbook
Which defense suppliers need CMMC help, who signs for it, and how consultants and MSPs turn that demand into booked calls.
Last updated · 9 min read
Industrial
How to Sell to Mining Companies Before the Portal Opens
Mining supplier deals start with a person at the site, and the supplier portal comes after.
Last updated · 11 min read
Outbound Strategy
Cold Call Opening Lines That Work in the First 10 Seconds
11 opener patterns, a decision table, and how to open a call that follows an email or LinkedIn touch without sounding scripted.
Last updated · 13 min read
Prospecting
Databases for Sales and How to Choose the Right One
What a prospecting database sells, what UpLead and Apollo plans include at the time of writing, a 5-step test before you pay, and the rules by region for any list.
Last updated · 13 min read