Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Public Sector
How to Sell to the NHS, From Trust Champion to Call-Off
The five routes to market, who decides inside a trust, and why a place on a framework still needs somebody to place an order.
Last updated · 13 min read
Industry Guides
Lead Generation for Web Design Studios by Project Size
Break-even math, channel choice and email rules for website studios selling SMB and mid-market projects.
Last updated · 14 min read
Outbound Strategy
What Is Appointment Setting in B2B Sales and How It Works
The borders, the people, the 7 steps to a held meeting and a real funnel, from an agency that books through email and LinkedIn
Last updated · 10 min read
Outsourcing
B2B Call Center Services, Pricing Models and Contracts
A buyer's guide to the phone job you outsource, the billing model you accept and the clauses you sign.
Last updated · 12 min read
Construction
How to Get VA Construction Contracts and Who Decides
A contractor's map of who buys VA construction work, which rules apply at each size, and how to split VA networks into outreach territories that never overlap.
Last updated · 13 min read
Email Deliverability
Is Cold Email Legal in Ireland? What the DPC Enforces
What Ireland's regulator says about email marketing, how it treats business contacts, and the checks I run before an Irish campaign sends.
Last updated · 12 min read
LinkedIn Outreach
Social Selling Examples for B2B: What Actually Holds Up
What social selling is, which claims survive a check against independent buyer research, and the B2B messages that turn attention into conversations.
Last updated · 12 min read
Outsourcing
AI Cold Caller Costs, Law, and What It Can Actually Do
Price a voice agent by the meetings it holds, then check whether you may call the list at all.
Last updated · 10 min read
Prospecting
How to Find Importers of Your Product With Trade Data
Size the market with the HS code, take names from U.S. manifest data, and build the rest from your own buyers
Last updated · 6 min read
Industrial
How to Sell to Chemical Plants When Safety Decides First
Who signs off contractors at a US chemical plant, which federal safety rules come first, and how to write a first message that clears them.
Last updated · 12 min read