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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
Virtual Sales Development Representative Cost and Fit
A buyer's guide to the role, the all-in cost, the checks before you sign, and the point where a senior team is the safer buy.
Last updated · 14 min read
Construction
How to Get Contracts for the Brisbane 2032 Olympics
A supplier's map of the Brisbane 2032 venue program: who decides, which venues move first in each region, and how to reach the people who build the shortlists.
Last updated · 12 min read
Industrial
How to Sell to Pharmaceutical Manufacturers in Europe
A buyer map for UK and European manufacturing sites, the GMP steps that slow every supplier change, and the outreach order that reaches the plant.
Last updated · 14 min read
Industrial
How to Become a Supplier to LNG Export Projects in the US
A buyer-chain guide to US LNG export terminals, who decides on suppliers, and what gets a vendor onto the list.
Last updated · 12 min read
Construction
How to Get School Construction Contracts Before the Bid
Who decides on K-12 capital work, which public dates set the timing, and what contractors and suppliers should do before a bid is posted.
Last updated · 11 min read
Industrial
How to Become a Supplier to the MOD and UK Defence Primes
The formal MOD routes, what the Defence Sourcing Portal does and does not do, and how to reach the people who place orders at the primes.
Last updated · 12 min read
Outsourcing
Who Writes the Cold Emails at an Outbound Agency You Hire
How to tell if the copy will be written by senior specialists, who approves it, and what to ask before you sign.
Last updated · 13 min read
Outbound Strategy
How Effective Is Cold Calling? What One Study Measured
Where a phone step earns its place in B2B outbound, what the best-known study really measured, and why calls belong after the conversation has started.
Last updated · 11 min read
Industrial
How to Sell to Mining Companies Before the Portal Opens
Mining supplier deals start with a person at the site, and the supplier portal comes after.
Last updated · 11 min read
Industrial
How to Become an Approved Supplier to Aerospace Companies
Who signs off on a new aerospace supplier, what FAA supplier control asks of them, and how to reach the right plant before any purchase order exists.
Last updated · 14 min read