Artem Smirnov

    Cold Email

    This section is about the words: the first email, the follow-ups behind it, and what you say when somebody finally answers. My team writes and sends cold email every week. These articles mix what we see in live campaigns with published research, and I checked each study against its source where I could find one.

    Nobody signs a contract because of an email. The email earns a look, and then the prospect goes and checks you: your profile, your site, your proof. Good copy gets that check started and stays out of its way. That is why I care more about one real fact that changes the offer than about any clever opening line, and why I read the subject line last when founders send me a draft.

    Four mistakes keep turning up. Emails that ask for a 30-minute call from a stranger as if that half hour costs nothing. Sequences cut to two steps because the per-step numbers fall. Personalization that is really decoration. And A/B tests run on a few hundred sends that cannot tell anyone anything.

    The articles run in four groups. Writing the email: examples rewritten line by line, length, offers, subject lines, case studies and personalization. Building the sequence: how many follow-ups, when to send, what to do over December and August, and how to scale without breaking what works. Handling replies: objections and turning a yes into a booked call. Then benchmarks and audits, for when you need to know whether your numbers are normal.

    If you are new to this, start with the rewritten examples, then the follow-up count, then the 30-point audit if a campaign is already running and quiet.

    Start here

    All articles in Cold Email