Cold Email
All articles in Cold Email
Cold Email
Eight Outreach Email Templates for B2B Service Firms
Fill-in templates by situation, the proof line each firm type should use, and the US, UK and EU rules that decide whether you may send.
Last updated · 9 min read
Cold Email
How to Write a B2B Marketing Email Busy Buyers Read
Split opted-in email from cold email first, then write each one with the right rules, proof and ask.
Last updated · 13 min read
Cold Email
B2B Sales Email Templates by Stage, with Stop Rules
What to send at first touch, after silence, around the call and to old leads, and when to stop sending.
Last updated · 13 min read
Cold Email
How to Automate Follow-Up Emails Without Burning Your List
What to hand to the tool, what to keep human, and the stop rules that keep a sequence from emailing people who already answered
Last updated · 13 min read
Cold Email
Does Your Website Matter for Cold Email? What Buyers Check
What a buyer looks at between reading your cold email and replying to it, and which fixes to make before the first campaign goes out.
Last updated · 9 min read
Cold Email
Follow-Up Email Subject Lines, Same Thread or Fresh Start
Threading rules, the fake Re: question and what to write at every step of a B2B sequence.
Last updated · 11 min read
Cold Email
Follow-Up Email After a Cold Call for Every Outcome
What to send after voicemail, gatekeeper, interest, and silence
Last updated · 13 min read
Cold Email
Sales Introduction Email Templates for 9 Real Situations
Find your situation, copy the email and check it against the UK and US sending rules
Last updated · 14 min read
Cold Email
60 Cold Email Subject Line Examples, Sorted by Situation
How to pick the right type, which lines to stop sending, and how to test without fooling yourself.
Last updated · 13 min read
Cold Email
Do AI Email Summaries Affect Cold Email in Apple and Gmail?
How Apple Mail and Gmail change what prospects see before they open
Last updated · 11 min read