Cold Email
All articles in Cold Email
Cold Email
Sales Follow-Up Statistics, Checked Back to the Source
Where the 80% and 44% numbers really started, which follow-up data has a real sample behind it, and what a B2B founder should do with it.
Last updated · 11 min read
Cold Email
Should You Pause Cold Email in December and August?
The two quiet windows of the B2B year decide how the next quarter starts, as long as the campaign keeps running and the setup work gets done.
Last updated · 7 min read
Cold Email
Cold Email Reply Rate Benchmarks and What Counts as Good
Why one 2026 report says 0.45% and another says 3.43%, which number to hold yourself to, and what four real campaigns did from first contact to booked call.
Last updated · 13 min read
Cold Email
Cold Email vs Email Marketing Comes Down to Permission
What separates the two in law, in the sending setup and in the list, plus a five-question check for which one you are about to send.
Last updated · 12 min read
Cold Email
How to A/B Test Cold Emails When Your List Is Small
Two versions sent to a few hundred prospects rarely produce a real winner, so here is the math, what a small list can detect, and the test worth running.
Last updated · 13 min read
Cold Email
How to Answer Not Interested and Other Cold Email Objections
Five written replies for the objections that land in a B2B inbox, and the one reply that means you stop for good.
Last updated · 9 min read
Cold Email
How to Turn a Positive Cold Email Reply Into a Booked Call
A prospect wrote back interested. Here is how to answer each kind of yes so the thread ends with a time in the calendar.
Last updated · 10 min read
Cold Email
Should Cold Emails Come From the Founder or a Sales Rep?
How to decide whose name goes on your cold email at each stage, test the switch to a rep and hand over without losing replies.
Last updated · 8 min read
Cold Email
Eight Outreach Email Templates for B2B Service Firms
Fill-in templates by situation, the proof line each firm type should use, and the US, UK and EU rules that decide whether you may send.
Last updated · 9 min read
Cold Email
B2B Sales Email Templates by Stage, with Stop Rules
What to send at first touch, after silence, around the call and to old leads, and when to stop sending.
Last updated · 13 min read