Public Sector
Plenty of suppliers want public contracts and do the visible part: register on the portal, get on the framework, watch the notices. Then nothing arrives. This section is about the part registration does not do, which is finding the person who owns the budget and reaching them before the tender, not after it.
I approach the public sector the way I approach any market. Government is not one customer. It is hundreds of separate buyers, each with its own problem and its own signer. So I start from the public bodies that already pay you, if any, find who started and approved each purchase, and look for bodies that resemble them. A registration is reach, not a buyer. I learned that difference on my own business, with an audience that could never hire me. And because many of these markets are small enough to count by hand, I go deep rather than wide: several people per organization, longer sequences, one offer every account would recognize.
Three mistakes show up most: treating a framework award as an order, pitching individual schools or crews instead of the trust or the service that buys, and writing to the most senior name on the website.
The articles below cover three groups. Central and federal government: the UK under the Procurement Act, G-Cloud, the GSA Schedule, Canada, Australia, Ireland, the UN and USPS. Local and regional buyers: English councils, US state and local government, school districts, academy trusts, FE colleges and transit agencies. Health, safety and research: the NHS, US hospitals, police in both countries, fire and rescue, and universities. Construction work has its own section.
Start with the UK government guide or the US state and local one, depending on where you sell, then the GSA Schedule.
Start here
How to Sell to UK Government Under the Procurement Act
A practical map of central government buyers, the notices that show what is coming, the GCA routes, and who decides before a tender is written.
How to Sell to US State and Local Government Buyers
Who buys inside a state agency, county or city, how registration and existing contracts shape the path, and the arithmetic of reaching those buyers before a bid exists.
How to Get on the GSA Schedule and Actually Win Orders
MAS steps from training to eOffer, then how agencies order, who decides, and how to get asked for by name.
All articles in Public Sector
Public Sector
How to Become a USPS Supplier and Reach the Real Buyer
Registration only gets you on the list, so this guide covers the rules USPS buys under, who can commit it to a purchase, and how to reach those people.
Last updated · 11 min read
Public Sector
How to Sell to Police Departments by Size and Budget
Who signs at a 6-officer town department and who signs at a 600-officer city agency, which money pays for the purchase, and when your first message should land.
Last updated · 12 min read
Public Sector
How to Sell to Academy Trusts and Reach the Real Buyer
Who signs inside an English academy trust, which buying routes and rules it works under, and how to aim outbound at the central team instead of one school at a time.
Last updated · 11 min read
Public Sector
How to Sell to Fire and Rescue Services in England
England has 44 fire and rescue services and the crew rarely picks the supplier, so this guide maps who decides, what reform changes and how to reach them.
Last updated · 13 min read
Public Sector
How to Sell to Further Education Colleges in England
Use the college list, the handbook and the budget cycle before you write the first email.
Last updated · 13 min read
Public Sector
How to Sell to Hospitals and Health Systems in the US
A title-level map of who signs, who checks the evidence and who has to make it work inside a US health system, plus the outreach order that fits slow committee buying.
Last updated · 12 min read
Public Sector
How to Sell to the Australian Government as a Supplier
Panels, AusTender, the November 2025 rule changes, and how to reach the person who owns the problem before the next approach to market.
Last updated · 12 min read
Public Sector
How to Win Work on G-Cloud as an IT Services Supplier
Why being listed does not create buyers, how the two buying routes work, and how outbound gets your catalog entry checked and shortlisted.
Last updated · 10 min read
Public Sector
How to Sell to UK Government Under the Procurement Act
A practical map of central government buyers, the notices that show what is coming, the GCA routes, and who decides before a tender is written.
Last updated · 13 min read
Public Sector
How to Sell to UK Police Forces While Buying Goes National
Who signs the contracts in 43 forces, what the National Police Service changes, and how to start real conversations while the structure is still moving.
Last updated · 12 min read