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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Construction
How to Get Army Corps of Engineers Contracts by District
A district by district playbook for construction and A-E firms
Last updated · 12 min read
Outsourcing
What Telemarketing Appointment Setters Cost and Deliver
US pay, agency price models, a worked cost per held meeting, a scorecard for live work and the calling rules a B2B buyer needs to know.
Last updated · 13 min read
Cold Email
Follow-Up Email Subject Lines, Same Thread or Fresh Start
Threading rules, the fake Re: question and what to write at every step of a B2B sequence.
Last updated · 11 min read
Industrial
How to Sell to Food Manufacturers and Reach Plant Buyers
Who signs inside a US food plant, where the plants are, and how the 2028 traceability date opens a buying window for plants it covers.
Last updated · 12 min read
LinkedIn Outreach
LinkedIn Cold Message Templates and When to Use Each Type
Four message types, a route table for each situation, and three first messages built to start a conversation
Last updated · 12 min read
Email Deliverability
Does the CCPA Apply to B2B Cold Email in California
California privacy law did not stop cold email, but it changed who holds rights over your list, where that list can come from, and what you check before sending.
Last updated · 12 min read
Outsourcing
How to Build an SDR Development Program for B2B Companies
Stages with gates, a quota that ramps from real pipeline math, and a promotion path your reps can see
Last updated · 14 min read
Industry Guides
How to Sell to Home Health Agencies: A Guide for Vendors
A vendor's guide to Medicare-certified home health agencies, from the CMS roster to the first email a director will answer.
Last updated · 10 min read
Outbound Strategy
ABM Conversion Rates and How to Calculate Your Own Funnel
What the published numbers really measure, and the account-level math to judge your own funnel.
Last updated · 15 min read
Outbound Strategy
Cold Call Voicemail Script With 9 Examples and Rules
What to say when nobody picks up, when to say nothing, and how a voicemail hands the conversation to email and LinkedIn.
Last updated · 14 min read