Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
LinkedIn Outreach
LinkedIn TeamLink and How to Ask Colleagues for Warm Intros
A warm path only pays when a colleague makes the introduction. Here is when that is worth it, how to ask, how to measure it and what to do without a paid seat.
Last updated · 13 min read
Email Deliverability
Should You Include Links in Cold Emails? A Decision Rule
What Gmail and Microsoft actually publish about links, images, attachments and HTML, and a simple rule for what belongs in the first cold email.
Last updated · 10 min read
Email Deliverability
Do Cold Emails Need an Unsubscribe Link? US, UK and Canada
What CAN-SPAM, PECR and CASL ask of a cold email, what Gmail adds on top, and how to tell a required opt-out from a recommended one.
Last updated · 9 min read
Industry Guides
How Corporate Training Companies Get Clients With Outbound
A plain outbound plan for training firms that sell programs to HR, L&D and department heads.
Last updated · 12 min read
Outbound Strategy
Is Lead Generation Worth It? A B2B Break-Even Test
A break-even test for B2B founders deciding whether to buy leads, hire an agency or wait
Last updated · 10 min read
Construction
How to Get Construction Contracts with New York City
A step by step route through PASSPort, DDC prequalification and M/WBE, plus the people at the prime contractor who decide which subcontractors get the work.
Last updated · 13 min read
Outsourcing
How to Hire a B2B Customer Acquisition Specialist or Agency
In-house, freelancer or agency: what the title really means
Last updated · 7 min read
Industry Guides
How to Sell to Car Dealerships and the Groups That Own Them
A practical guide to selling software and services into US dealerships and dealer groups
Last updated · 13 min read
Outsourcing
Fractional SDR Explained and When It Beats a Full Hire
The three setups sold under one label, what a 15 to 25 hour week can cover, and the questions to ask before you sign.
Last updated · 12 min read
Public Sector
How to Sell to Universities and Research Labs in the US
A buyer map for US research universities that shows where the money sits, how federal grant rules split small orders from big ones, and who to contact first.
Last updated · 13 min read