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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industry Guides
How Recruitment Agencies Win New Clients With Cold Email
The 5-8% reply rate staffing guides keep repeating has no published method behind it, so here is what the numbers rest on and how to plan without them.
Last updated · 13 min read
Industry Guides
How Software Development Companies Get New Clients
What a dev shop can build once referrals run out, from the buyer titles to four real campaigns and their numbers.
Last updated · 11 min read
Industry Guides
How to Book More Qualified SaaS Demos With Outbound
For SaaS teams that already sell: prove the funnel on a small batch, size the volume with real arithmetic, then add accounts to what already works.
Last updated · 10 min read
Email Deliverability
How to Check Your Email Sender Reputation Every Week
Postmaster Tools and SNDS each see a narrow slice of your sending. What they show, what they hide, and how to read them next to your own numbers.
Last updated · 9 min read
Outsourcing
How to Compare Two Lead Generation Agency Proposals
Pull the same 12 lines from each proposal, score what is explained against what is only promised, and turn both prices into one comparable number.
Last updated · 9 min read
Prospecting
How to Find Distributors Abroad, and What Each Route Costs
Government matchmaking, the German chamber network, fairs, marketplaces and your own verified list, compared on price and on what you actually get back.
Last updated · 11 min read
Industry Guides
How to Get Clients for a PPC Agency Through Outbound
Your prospects already run ads and have judged agencies before. Here is how to package the offer, what to say first, and how much outreach it takes.
Last updated · 9 min read
Cold Email
How to Personalize Cold Email at Scale Without Faking It
Most personalized lines are decoration a buyer skips in a second. Here is how a small team decides who gets real research, who gets a segment email, and who gets an honest cold one.
Last updated · 12 min read
LinkedIn Outreach
How to Run LinkedIn Outreach From Multiple Team Profiles
Who sends from which profile, how to split the list so no prospect is contacted twice, and what every sender's profile needs before the first message goes out.
Last updated · 12 min read
Prospecting
How to Segment a Cold Email List Into Messaging Tracks
Split a list too finely and no track gets enough replies to read, so here is the size check, a decision table by list size and one list cut three ways.
Last updated · 9 min read