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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold Email
Cold Email Not Working? A 30-Point Audit to Find the Cause
Most campaigns that never booked a call were broken before the first email went out, and this checklist shows you which layer failed.
Last updated · 13 min read
Cold Email
Cold Email Offer Examples When a Call Is Too Big an Ask
Most cold emails lose on the offer before anyone reads the last line. Here are the smaller offers I would use instead, ranked by what they cost the reader.
Last updated · 10 min read
Industry Guides
Commercial Insurance Broker Lead Generation by Renewal Date
Most businesses already have a broker. Outbound works when it reaches them before the renewal work starts and ends in a signed broker of record letter.
Last updated · 13 min read
Industry Guides
Cybersecurity Lead Generation for Security Vendors and MSSPs
The events that open a security budget, the titles that own it, and what NIS2 and DORA changed for anyone selling security into Europe.
Last updated · 14 min read
Outbound Strategy
Demand Generation vs Lead Generation, and Which to Buy First
Two labels that sound alike and buy very different things, plus the order I would spend a single budget in.
Last updated · 13 min read
Outsourcing
Do AI SDRs Work? I Checked the Stats Everyone Quotes
Four of the most repeated AI SDR numbers link to pages that do not contain them. Here is what holds up, graded, and how to test a tool on your own list.
Last updated · 10 min read
Outbound Strategy
Do Outbound Results Improve Over Time? Month-by-Month Data
Booked calls month by month from real B2B campaigns, what happened after month 3, and how to measure your own curve against them.
Last updated · 9 min read
Cold Email
Does Cold Email Work for High-Ticket B2B Contracts?
It does, but a $250,000 contract needs a shorter list, more people per company, a longer sequence and more proof than a $10,000 one.
Last updated · 10 min read
Outsourcing
Does It Matter Where Your Lead Generation Agency Is Based?
For cold email and LinkedIn outbound, the office address is one of the weakest signals on a proposal, and four other things decide whether distance costs you.
Last updated · 10 min read
LinkedIn Outreach
Does LinkedIn Outreach Still Work for B2B, and for Whom?
What changed on the platform, what one real account produced in 30 days, and the three questions that decide whether LinkedIn belongs in your outbound.
Last updated · 9 min read