Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outbound Strategy
Customer Qualification for Inbound and Outbound Leads
A practical B2B filter for scoring, passing, nurturing or dropping leads before anyone books the meeting.
Last updated · 7 min read
Construction
How to Get GSA Construction Contracts Before the Bid Drops
What the Public Buildings Service buys, where its solicitations appear, and who makes the call long before anything is posted.
Last updated · 13 min read
Public Sector
How to Sell to Local Councils in England Using Spend Data
England's 317 councils as a market you can count, for sellers of software, services and training, with the arithmetic, the titles and the moments councils buy.
Last updated · 13 min read
Industry Guides
How to Find Clients for Bookkeeping, Ranked by Speed
A practical plan for solo bookkeepers who need the first client fast and a path to steady monthly books.
Last updated · 13 min read
Industrial
How to Sell to Electric Utilities as Grid Spending Rises
A buyer map for small suppliers entering US electric utilities, from engineering and standards teams to supply chain, operations and the outbound plan that reaches them.
Last updated · 12 min read
Construction
How to Sell to Housing Associations as a Contractor
A buyer map, territory rules and an outreach plan for contractors and suppliers selling repairs, compliance and retrofit work to English social landlords.
Last updated · 14 min read
Public Sector
How to Get on the GSA Schedule and Actually Win Orders
MAS steps from training to eOffer, then how agencies order, who decides, and how to get asked for by name.
Last updated · 12 min read
Email Deliverability
Should You Include Links in Cold Emails? A Decision Rule
What Gmail and Microsoft actually publish about links, images, attachments and HTML, and a simple rule for what belongs in the first cold email.
Last updated · 10 min read
Industry Guides
How Corporate Training Companies Get Clients With Outbound
A plain outbound plan for training firms that sell programs to HR, L&D and department heads.
Last updated · 12 min read
Outbound Strategy
Is Lead Generation Worth It? A B2B Break-Even Test
A break-even test for B2B founders deciding whether to buy leads, hire an agency or wait
Last updated · 10 min read