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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outbound Strategy
Sales Talk Tracks With Templates, Examples and a Test Plan
One outbound talk track written three ways and mapped line by line, with a fill-in template and a way to test it on a small list.
Last updated · 9 min read
Construction
How to Become a Government Contractor in Hong Kong
The approved public works lists, how tenders reach listed firms, and who actually buys once a contract is awarded.
Last updated · 13 min read
Outbound Strategy
How to Find Clients for a B2B Service Business in 7 Ways
Seven channels, a rule for which one to start with, and the contact arithmetic that shows how many people you need to reach to win one client
Last updated · 11 min read
Construction
How to Get UK Flood Defence Contracts From the Right Buyer
A buyer map for England's flood and coastal program, from the Environment Agency and its frameworks to councils, drainage boards and the contractors who buy from suppliers.
Last updated · 12 min read
Industrial
How to Sell to Water Utilities as a Supplier or Contractor
Who decides at a water utility, when lead service line and capital work opens up, and where suppliers and contractors enter the buying chain.
Last updated · 11 min read
Outbound Strategy
Best CRM for Consultants and Consulting Firms Compared
Prices, fit, setup and the point where a spreadsheet stops working
Last updated · 14 min read
Public Sector
How to Sell to UK Government Under the Procurement Act
A practical map of central government buyers, the notices that show what is coming, the GCA routes, and who decides before a tender is written.
Last updated · 13 min read
Industry Guides
How Video Production Companies Get Corporate Clients
Why corporate video buyers say yes, and what outreach gets them there.
Last updated · 13 min read
Outbound Strategy
Sandler Sales Training: 7 Steps, Cost and What Comes First
The 7 steps, what training costs, what the research shows, and the work that decides who walks into the room
Last updated · 12 min read
Cold Email
B2B Sales Email Templates by Stage, with Stop Rules
What to send at first touch, after silence, around the call and to old leads, and when to stop sending.
Last updated · 13 min read