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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Public Sector
Social Value in UK Procurement: Weightings and Evidence
Which rule your buyer works under, what the 10% and 20% weightings mean, and how to write social value commitments that score.
Last updated · 12 min read
Industrial
Cyber Resilience Act Requirements for Manufacturers
Deadlines, product classes, reporting and conformity routes for teams that make digital products for the EU market.
Last updated · 7 min read
Cold Email
Eight Outreach Email Templates for B2B Service Firms
Fill-in templates by situation, the proof line each firm type should use, and the US, UK and EU rules that decide whether you may send.
Last updated · 9 min read
Construction
How to Sell to Housebuilders in the UK as a Supplier
Who approves a product inside a UK housebuilder, how plc groups and regional builders buy differently, and the order in which to reach each role.
Last updated · 10 min read
Outbound Strategy
Sales Presentation Types, Structure and a B2B Example
The textbook types compared, what goes on each slide, and what changes when the meeting was booked through cold email or LinkedIn
Last updated · 12 min read
Outbound Strategy
BANT Sales Methodology: What a Cold Reply Can Prove
Which BANT criteria you can verify from a reply, which ones need a call, and who should confirm them in agency-led outbound.
Last updated · 13 min read
Email Deliverability
How to Run a Do-Not-Contact List for Cold Email Campaigns
Who to block, how fast a stop has to work, how one record covers every mailbox, LinkedIn sender and agency, and what to keep after a deletion request.
Last updated · 8 min read
Industrial
How to Sell Packaging to Brands Under PPWR and UK EPR
What packaging suppliers can offer, and to whom, now that brands have to rethink cost, recyclability and compliance.
Last updated · 13 min read
Email Deliverability
CAN-SPAM Penalties and What B2B Cold Email Must Include
The seven rules every US cold email has to meet, what one bad template can cost per email, and how the UK, Canada and Australia differ.
Last updated · 8 min read
Construction
DC Department of General Services Construction Contracts
How contractors, trades and suppliers win DC government construction work
Last updated · 11 min read