Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Prospecting
RB2B Alternatives by Region, Price and What Is Legal
A switch guide for B2B teams that outgrew RB2B, sorted by where your visitors are, with dated prices and the privacy limits each tool runs into.
Last updated · 14 min read
Industrial
Sales in Manufacturing, Stage by Stage to Repeat Orders
Seven stages from first contact to repeat orders, each with a plant-specific exit test, the buying-group roles to map, and an honest split of who runs which stage
Last updated · 10 min read
Outbound Strategy
Which Sales Qualification Framework Fits Outbound Deals
Five acronym frameworks compared by what a cold reply, a lead list and a booked call can actually show you before the first meeting
Last updated · 10 min read
LinkedIn Outreach
LinkedIn Recruiter vs Sales Navigator: Which Seat to Buy
Two LinkedIn products for two different jobs, sorted by the system each one feeds, with a decision rule to apply before you buy.
Last updated · 10 min read
Outbound Strategy
ABM Plays by Account Stage, With a Play Card Template
The play that fits each account stage, one worked email and LinkedIn play card, a stop rule, and which plays need ads, events or software
Last updated · 12 min read
Prospecting
Lusha Alternatives by Job for Phones, Emails and Credits
A guide for teams leaving Lusha, with phone-credit math, dated vendor prices, UK and US calling rules and a 50-contact test before you switch
Last updated · 13 min read
Outbound Strategy
Sales Process Improvement That Starts With One Leaky Stage
Count every stage, find the one that loses the most people, change one thing there, and only then add volume
Last updated · 8 min read
Outbound Strategy
Outreach Pricing: What the Quote Includes for Small Teams
Outreach publishes no list price. This guide separates the few vendor-documented price rules from figures buyers report, then turns both into a quote checklist and a 3, 5 and 10 seat budget.
Last updated · 12 min read
Prospecting
Shopify Store Owners Email List, Buy It or Build It
Where Shopify merchant data comes from, what each route costs, how to build a verified owner list, and which email laws apply to the people on it
Last updated · 14 min read
Cold Email
Bump Email Templates That Get a Reply Without Nagging
The two-to-four-sentence bump, six constructed templates with word counts, three rewrites of 'just bumping this', and a clear rule for when to bump, switch channel or stop.
Last updated · 13 min read