Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
Telemarketing Companies: How to Compare Them Fairly
The three businesses behind the label, the engagement models, a 10-question scorecard, and who carries the legal risk when callers break the rules
Last updated · 10 min read
Outbound Strategy
Full Sales Cycle: One Rep or an SDR and AE Split Team?
What it means when one rep owns every stage, when that beats a handoff, and the hybrid most small B2B teams overlook
Last updated · 12 min read
Prospecting
Snov.io Alternatives in 2026: Pick by Job, Compare Prices
Snov.io bundles a finder, a verifier, a sender and a credit meter. Find the job that is failing you, then compare what each alternative charges for that one job.
Last updated · 11 min read
LinkedIn Outreach
LinkedIn InMail Templates for Sales in Six Situations
Constructed, copy-ready InMail examples for B2B sellers, each with when to send it, when not to, and the foundations no template can fix
Last updated · 13 min read
Outbound Strategy
Sales Lead Generation and Who on the Team Owns Each Step
The lead cycle from a raw account to a meeting the closer accepts, with roles, exit rules, honest rate ranges and a build, hire or outsource table
Last updated · 13 min read
Outbound Strategy
B2B Prospecting Scripts: Email, LinkedIn and Warm Calls
One four-part script frame for cold email, LinkedIn and warm calls, the channel each fits, and the US and UK rules a script has to respect
Last updated · 9 min read
Outbound Strategy
Salesloft Competitors Sorted by the Job You Replace
A shortlist by job, a price table, a switching checklist and a test of whether you need a platform at all
Last updated · 12 min read
Prospecting
Should You Buy or Build an IT Decision Makers Email List?
Who the IT buyer really is by company size, why role rows rot, and how to build a list that stays under a 0.5 percent bounce rate
Last updated · 13 min read
Outbound Strategy
Tonality in Sales and What the Voice Research Really Shows
What peer-reviewed studies say pitch, loudness and pace can and cannot do, why 55-38-7 is a myth, and how tone carries into email and LinkedIn.
Last updated · 11 min read
Prospecting
How to Find Emails in Apollo and What Each Lookup Costs
Apollo's email finder at feature level: the inputs it needs, match confidence, credits per reveal, API rate limits, the legal position and the checks before a found address gets a cold email.
Last updated · 9 min read