Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
LinkedIn Outreach
LinkedIn Cold Message Templates and When to Use Each Type
Four message types, a route table for each situation, and three first messages built to start a conversation
Last updated · 12 min read
Email Deliverability
Does the CCPA Apply to B2B Cold Email in California
California privacy law did not stop cold email, but it changed who holds rights over your list, where that list can come from, and what you check before sending.
Last updated · 12 min read
Outsourcing
How to Build an SDR Development Program for B2B Companies
Stages with gates, a quota that ramps from real pipeline math, and a promotion path your reps can see
Last updated · 14 min read
Outbound Strategy
Cold Call Voicemail Script With 9 Examples and Rules
What to say when nobody picks up, when to say nothing, and how a voicemail hands the conversation to email and LinkedIn.
Last updated · 14 min read
Prospecting
Prospecting vs Lead Generation and How to Prioritize
A scored workflow for finding, ranking and contacting the right B2B prospects.
Last updated · 12 min read
Industrial
How to Become a Supplier to Freight Railroads in the US
A buyer-first guide for freight rail vendors
Last updated · 11 min read
Outbound Strategy
How to Set Sales Appointments That Actually Show Up
A practical B2B guide to booking the meeting, confirming it and cutting no-shows before they happen.
Last updated · 12 min read
Industrial
How to Sell to UK EV Charge Point Operators as a Supplier
Who decides inside a UK charge point operator, what LEVI and the 2023 regulations push them to buy, and how a regional supplier opens the first conversation.
Last updated · 11 min read
Email Deliverability
Mailbox Blocked From Sending? Google and Microsoft Fixes
What to do when Google Workspace or Microsoft 365 stops outbound mail, and what to change before the next send.
Last updated · 6 min read
Outbound Strategy
How SDR Outreach Works, From First Touch to Handoff
What the day, the cadence and the messages look like, and what happens after a prospect replies
Last updated · 13 min read