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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Prospecting
How to Build a CEO Email List, From One CEO to Thousands
One CEO, ten CEOs and a thousand CEOs are three different jobs, with different sources, checks and legal traps.
Last updated · 13 min read
Industry Guides
How Accounting Firms Get New Clients Beyond Referrals
An outbound guide for CPA, outsourced CFO and advisory firms selling to mid-size companies
Last updated · 13 min read
Industry Guides
How to Sell to Nursing Homes and Skilled Nursing Operators
A buyer map for vendors of software, staffing, therapy, pharmacy, food and equipment, built on CMS data and the arithmetic of chain accounts.
Last updated · 12 min read
Public Sector
How to Sell to UK Police Forces While Buying Goes National
Who signs the contracts in 43 forces, what the National Police Service changes, and how to start real conversations while the structure is still moving.
Last updated · 12 min read
Public Sector
How to Sell to US State and Local Government Buyers
Who buys inside a state agency, county or city, how registration and existing contracts shape the path, and the arithmetic of reaching those buyers before a bid exists.
Last updated · 12 min read
Industry Guides
How Salesforce Consulting Partners Get More Clients
A partner-led outbound playbook for CRM, ERP and marketing automation firms
Last updated · 12 min read
Industrial
How to Get Into the Offshore Wind Supply Chain in the UK
How AR7 and the 2030 target create work for suppliers, which buyer layer to approach first, who signs at a tier 1 contractor, and how outbound gets you the first meeting.
Last updated · 12 min read
Industrial
How to Become a Supplier to Defence Companies in Europe
SAFE, EDIP and EDF are pushing primes to add capacity and second sources, so there is room for new suppliers who know who signs them off.
Last updated · 14 min read
Construction
How to Win Contracts With Public Housing Authorities
Public housing authority contracts tend to go to contractors who track the capital plan, the buying rules and the real decision-makers before the bid lands.
Last updated · 11 min read
Outbound Strategy
Alternatives to Cold Calling for B2B, and When Each Fits
A decision guide to cold email, LinkedIn, warm calls, referrals, events, video and direct mail, by deal size, list size and UK and US rules.
Last updated · 13 min read