Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outbound Strategy
AI Outbound Sales Step by Step, and What to Keep Human
What to hand to AI, what to keep human, and where the law and the inbox break the workflow
Last updated · 12 min read
Industrial
How to Become a Supplier to Cadent and UK Gas Networks
The four owners, the people who actually sign off contractors, the routes in, and why the next few months matter more than most suppliers think.
Last updated · 10 min read
LinkedIn Outreach
LinkedIn Auto Connect Tools and the Risks Nobody Prices In
Extension, cloud, desktop or GitHub bot: who holds your login, what vendors charge and cap, what a regulator has fined, and when sending more invites is the wrong fix.
Last updated · 12 min read
Outbound Strategy
SDR Metrics With Formulas, Denominators and Real Funnels
A channel-aware metric set for email and LinkedIn SDR teams, with formulas, quality layers and ramp rules you can use this week
Last updated · 14 min read
Construction
How to Become a Supplier for Heathrow Expansion Work
Which buyers, dates and proof matter while the Northwest Runway is still in policy scrutiny and no expansion construction packages are published yet.
Last updated · 9 min read
Cold Email
How to Cold Email Small Business Owners and Get Replies
Which title to target at an owner-run company, what the first email says, how many follow-ups it takes, and the planning math from reply rate to meetings.
Last updated · 10 min read
LinkedIn Outreach
LinkedIn Connection Request: Note or Blank, and How to Test
What decides acceptance, when to add a note, and how to test one without guessing
Last updated · 12 min read
Prospecting
Clearbit Alternatives After HubSpot and What to Use Now
A dated timeline, a stay-or-leave check for HubSpot users, a job-by-job tool table and a 100-record trial you can run this week.
Last updated · 13 min read
Industry Guides
How to Sell to Credit Unions as a Vendor or Supplier
Pick credit unions from NCUA data, reach the executive who owns the problem and walk into the vendor review with every answer ready.
Last updated · 10 min read
Outbound Strategy
Sales vs Business Development and Who to Hire First
What each side owns, where the handoff sits and which seat a small B2B team fills first
Last updated · 9 min read