Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Outsourcing
How a Small B2B Team Chooses Between Martal and Belkins
Seven ways to get outbound meetings without a large agency, what each one costs, who owns the work, and the questions to ask before you sign anything.
Last updated · 13 min read
Industry Guides
How Consultants Find Clients With Outbound Beyond Referrals
Two checks to run before you send anything, real numbers from coaching and consulting campaigns, and how to pick a channel when you take every call yourself.
Last updated · 10 min read
Industry Guides
How Financial Advisors Generate B2B Leads Beyond Referrals
Referrals still bring in most advisory clients, but nobody can schedule them. Here is the targeting, channel order and monthly math that make outbound a second source of meetings.
Last updated · 11 min read
Email Deliverability
How Long to Warm Up a New Email Domain for Cold Outreach
Published answers range from 10 days to 6 months, so here are eight sources side by side, with Google's own wording, a ramp you can follow and the date your first real email can go out.
Last updated · 9 min read
Prospecting
How Many People to Contact at One Company in Outbound
The first-wave number before anyone replies, how to space it out, and how to stop two of your own people landing on the same prospect.
Last updated · 8 min read
Outsourcing
How Much Do Lead Generation Agencies Actually Charge?
Published price ranges for retainers, per-lead, per-meeting, hybrid and project work, checked in September 2026, each with its source and how far to trust it.
Last updated · 16 min read
Industry Guides
How SEO Agencies Get Clients Beyond Their Own Rankings
Where SEO agency clients usually come from, what one Swiss agency's multi-channel outbound campaign produced, and the contact math behind every new retainer.
Last updated · 9 min read
Cold Email
How to A/B Test Cold Emails When Your List Is Small
Two versions sent to a few hundred prospects rarely produce a real winner, so here is the math, what a small list can detect, and the test worth running.
Last updated · 13 min read
Cold Email
How to Answer Not Interested and Other Cold Email Objections
Five written replies for the objections that land in a B2B inbox, and the one reply that means you stop for good.
Last updated · 9 min read
Outsourcing
How to Approve the Cold Email Copy Your Agency Writes
A 10-point check for the draft sitting in your inbox, the three calls only you can make, and the parts to leave to the people who wrote it.
Last updated · 11 min read