Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Construction
How to Become a Supplier for Heathrow Expansion Work
Which buyers, dates and proof matter while the Northwest Runway is still in policy scrutiny and no expansion construction packages are published yet.
Last updated · 9 min read
LinkedIn Outreach
LinkedIn Connection Request: Note or Blank, and How to Test
What decides acceptance, when to add a note, and how to test one without guessing
Last updated · 12 min read
Outbound Strategy
Sales vs Business Development and Who to Hire First
What each side owns, where the handoff sits and which seat a small B2B team fills first
Last updated · 9 min read
Industrial
Cyber Resilience Act Requirements for Manufacturers
Deadlines, product classes, reporting and conformity routes for teams that make digital products for the EU market.
Last updated · 7 min read
Cold Email
Eight Outreach Email Templates for B2B Service Firms
Fill-in templates by situation, the proof line each firm type should use, and the US, UK and EU rules that decide whether you may send.
Last updated · 9 min read
Outbound Strategy
BANT Sales Methodology: What a Cold Reply Can Prove
Which BANT criteria you can verify from a reply, which ones need a call, and who should confirm them in agency-led outbound.
Last updated · 13 min read
Industrial
How to Sell Packaging to Brands Under PPWR and UK EPR
What packaging suppliers can offer, and to whom, now that brands have to rethink cost, recyclability and compliance.
Last updated · 13 min read
Construction
DC Department of General Services Construction Contracts
How contractors, trades and suppliers win DC government construction work
Last updated · 11 min read
Industry Guides
How to Sell to Accounting Firms and Reach the Real Buyer
Pick the right firm size, the person who actually signs, and the months when a CPA firm has time to talk before you pitch software or services.
Last updated · 13 min read
Prospecting
How to Count the Companies in Your B2B Target Market
Use free US and UK government data to turn industry codes into company counts and contact counts.
Last updated · 10 min read