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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industrial
How to Sell to UK EV Charge Point Operators as a Supplier
Who decides inside a UK charge point operator, what LEVI and the 2023 regulations push them to buy, and how a regional supplier opens the first conversation.
Last updated · 11 min read
Email Deliverability
Mailbox Blocked From Sending? Google and Microsoft Fixes
What to do when Google Workspace or Microsoft 365 stops outbound mail, and what to change before the next send.
Last updated · 6 min read
Outbound Strategy
How SDR Outreach Works, From First Touch to Handoff
What the day, the cadence and the messages look like, and what happens after a prospect replies
Last updated · 13 min read
Prospecting
How to Build a CEO Email List, From One CEO to Thousands
One CEO, ten CEOs and a thousand CEOs are three different jobs, with different sources, checks and legal traps.
Last updated · 13 min read
Email Deliverability
UK B2B Cold Calling Rules: PECR, TPS and CTPS Explained
What a UK B2B team must check before it dials, why sole traders change the screening, and the paper trail to keep for the day someone asks for proof.
Last updated · 10 min read
Prospecting
ZoomInfo Alternatives by Job, Exit Terms and How to Switch
Replace ZoomInfo by the job it does for you, read the exit terms first, and prove the new list before a single email goes out.
Last updated · 11 min read
Outbound Strategy
B2B Sales Strategy Examples, With Real Outbound Numbers
Pick the strategy that fits your market and deal size, then count every stage from first message to signed contract.
Last updated · 12 min read
Industry Guides
How Accounting Firms Get New Clients Beyond Referrals
An outbound guide for CPA, outsourced CFO and advisory firms selling to mid-size companies
Last updated · 13 min read
Industry Guides
How to Sell to Nursing Homes and Skilled Nursing Operators
A buyer map for vendors of software, staffing, therapy, pharmacy, food and equipment, built on CMS data and the arithmetic of chain accounts.
Last updated · 12 min read
Prospecting
Selling to the C-Suite: What Executives Actually Reply To
Role by role access rules, message structure, and when cold email or LinkedIn is the better route.
Last updated · 14 min read