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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Industry Guides
Technology Sales Explained for Software and IT Sellers
What technology sales is, who sells and who buys, how strategy changes for software, hardware and IT services, and where outbound fits
Last updated · 13 min read
Email Deliverability
Why DKIM Fails on Cold Email Domains and How to Fix It
What breaks DKIM on cold sending domains, where key length and rotation fit in, and the order to check things when dkim=fail or dkim=none shows up.
Last updated · 10 min read