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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
LinkedIn Outreach
Can an Agency Run LinkedIn Outreach From Your Account?
What LinkedIn's rules say about passwords, cookies and shared sessions, which access is fine to hand over, and what to settle before you give an agency any access.
Last updated · 9 min read
Email Deliverability
Cold Email Domain Blacklisted? What to Do, List by List
Some blocks have no removal form at all, so here is how to tell a real listing from a bad reputation score, what each operator accepts, and when to retire the domain.
Last updated · 13 min read
Email Deliverability
Cold Email Inbox Placement Rates for Gmail, Outlook, Yahoo
Independent test data by provider and sending volume, the rules each provider actually publishes, and why the numbers you see quoted disagree.
Last updated · 9 min read
Outbound Strategy
Cold Email or LinkedIn Ads? What a B2B Lead Really Costs
One channel has a published price per lead, the other has a formula. Here is how to compare them with your own numbers before you move any budget.
Last updated · 11 min read
Cold Email
Cold Email Reply Rate Benchmarks and What Counts as Good
Why one 2026 report says 0.45% and another says 3.43%, which number to hold yourself to, and what four real campaigns did from first contact to booked call.
Last updated · 13 min read
Cold Email
Cold Email vs Email Marketing Comes Down to Permission
What separates the two in law, in the sending setup and in the list, plus a five-question check for which one you are about to send.
Last updated · 12 min read
Outbound Strategy
Do B2B Buyers Respond to Cold Outreach? What Surveys Show
Buyers tell researchers they take meetings from sellers who reach out and that they would rather buy without a rep, and both answers are true at once.
Last updated · 7 min read
Outbound Strategy
Do You Need a CRM for Outbound? Yes, Before the First Reply
Why every conversation needs one home before replies start, why the brand of CRM does not matter, and what to track if yours is not live yet.
Last updated · 10 min read
Outsourcing
Fractional Head of Outbound vs Agency for B2B Founders
What a part-time outbound leader buys you, what an agency buys you, six months of cost side by side, and the ownership question to settle before you sign either.
Last updated · 11 min read
Email Deliverability
GDPR Fines for Cold Email and the Real Cases Behind Them
Eight regulator decisions on marketing emails, texts and calls, with the amount, the date, what the sender did and what happened after, all linked to the source.
Last updated · 12 min read