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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 9 years of running outbound campaigns.
Outbound Strategy
Lead Generation KPIs That Actually Predict B2B Revenue
Five KPIs ranked by how hard each one is to fake, one real funnel worked through, and the numbers to stop reporting
Last updated · 13 min read
Industry Guides
How PR Agencies Get Clients: An Outbound Plan for Retainers
Who to target, which news triggers to use, what the first message should say, and how to judge outbound before it turns into signed retainers.
Last updated · 9 min read
Construction
UKCA or CE for Construction Products in Great Britain
A plain-English order of checks for selling construction products into Great Britain, from the declaration of performance to the 2026 reform plans.
Last updated · 10 min read
Outsourcing
Virtual Sales Development Representative Cost and Fit
A buyer's guide to the role, the all-in cost, the checks before you sign, and the point where a senior team is the safer buy.
Last updated · 14 min read
Email Deliverability
Fake Clicks in Cold Email: Spot Bot Clicks, Count Replies
Why security scanners make cold email click data look busy, how to separate their clicks from real ones, and which number to report each week.
Last updated · 8 min read
Construction
How to Get Contracts for the Brisbane 2032 Olympics
A supplier's map of the Brisbane 2032 venue program: who decides, which venues move first in each region, and how to reach the people who build the shortlists.
Last updated · 12 min read
Industrial
How to Sell to Pharmaceutical Manufacturers in Europe
A buyer map for UK and European manufacturing sites, the GMP steps that slow every supplier change, and the outreach order that reaches the plant.
Last updated · 14 min read
Prospecting
What Is an ICP in B2B and How to Build One That Filters
A plain definition, the components that map to real filters, and how to build one from closed deals or from a hypothesis when you have none
Last updated · 11 min read
Construction
How Suppliers Sell to Data Center Construction Companies
Who buys on a data center build, where a supplier or subcontractor gets in, and how to open outbound on power dates and handover.
Last updated · 9 min read
Industrial
How to Become a Supplier to LNG Export Projects in the US
A buyer-chain guide to US LNG export terminals, who decides on suppliers, and what gets a vendor onto the list.
Last updated · 12 min read