Blog
Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Email Deliverability
Why DKIM Fails on Cold Email Domains and How to Fix It
What breaks DKIM on cold sending domains, where key length and rotation fit in, and the order to check things when dkim=fail or dkim=none shows up.
Last updated · 10 min read
Outbound Strategy
15 B2B Lead Gen Ideas Compared on Cost, Speed and Team Size
Fifteen B2B ideas compared on cash, time to first lead and smallest team, with a source for every external claim and a 90-day scorecard to judge them
Last updated · 12 min read
Prospecting
Data Axle Pricing: Salesgenie, API and Credit Solutions
Each Data Axle product priced from its own source, plus what a rented list means for cold email
Last updated · 7 min read
Outbound Strategy
How to Count Meetings Booked, Benchmark It and Grow It
Four versions of the number, the outbound funnel math behind it, what a ramp looks like, and the levers to pull in the right order
Last updated · 10 min read
Outbound Strategy
Insight Selling: Evidence, Tests and First-Message Examples
What counts as an insight, what the research supports, how it compares with solution and consultative selling, and how one looks in a first message to a stranger
Last updated · 12 min read
Prospecting
BuiltWith Competitors Compared on Price, Limits and Fit
Vendor prices at the time of writing, what each plan actually unlocks, and what to do once the list exists
Last updated · 11 min read
LinkedIn Outreach
What Does LinkedIn Sales Navigator Do, Function by Function
The search, tracking and messaging jobs it does, the CRM links that need a specific tier, and where it fits when you build an outbound list
Last updated · 11 min read
Outbound Strategy
Closing Skills in Sales and Where Your Deals Really Stall
Booking a meeting and closing it take different skills. Here is how to see which part of your close is failing.
Last updated · 10 min read
Outbound Strategy
Cold Messaging in B2B: Email, LinkedIn or Text First?
What each channel allows by law, what the reply data really supports, and which one to start with
Last updated · 11 min read
Prospecting
Car Dealership Email List and How to Buy or Build One
What vendor record counts really measure, what a usable dealer record holds, and when to build instead of buy
Last updated · 8 min read