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Outbound lead generation guides
Straight answers on cold email, LinkedIn outreach and B2B lead generation, from 12 years of running outbound campaigns.
Cold email
Legitimate Interest Assessment for Cold Email, Filled In
A completed LIA for one sample B2B campaign, test by test, with the UK email rule that sits next to it and the record to keep before you send.
Last updated · 11 min read
LinkedIn outreach
LinkedIn Account Restricted? How to Get It Back Safely
Which of LinkedIn's four restriction types you are in, what each one asks you to do, and how to restart outreach without a second strike.
Last updated · 11 min read
LinkedIn outreach
LinkedIn B2B Statistics, Checked Against the Source
Members, monthly users, company Pages and LinkedIn's own ad claims, each graded by source, plus the famous decision-maker number I could not trace to LinkedIn today.
Last updated · 9 min read
LinkedIn outreach
LinkedIn Ghostwriter vs Outreach Agency for Booking Calls
What each one delivers, why a feed full of good posts can still book zero calls, and the order I would pay for them in.
Last updated · 8 min read
LinkedIn outreach
Multichannel Outreach Statistics and Which Ones Hold Up
Most lift figures that get quoted have no sample and no date. One 2026 dataset has both, and it tells a smaller, more useful story.
Last updated · 10 min read
LinkedIn outreach
One Agency for Cold Email and LinkedIn, or Two Specialists?
Splitting the two channels across two vendors looks like specialization from your desk and like two strangers who never talk from your prospect's.
Last updated · 9 min read
Industries
Outbound Agency Onboarding, Week by Week After You Sign
The access to hand over in the first two days, what you and the agency each do every week, and how to tell the build is on track before a single reply.
Last updated · 10 min read
Industries
Outbound Lead Generation for Manufacturers vs Trade Shows
When cold email and LinkedIn beat the booth, the rep and the distributor, and which title to write to depending on what you make.
Last updated · 11 min read
Cold email
Sales Follow-Up Statistics, Checked Back to the Source
Where the 80% and 44% numbers really started, which follow-up data has a real sample behind it, and what a B2B founder should do with it.
Last updated · 11 min read
Cold email
Should You Buy a B2B Email List for Cold Outreach?
Brokers, data seats and freelancers sell three different things, and only one of them lets you control what bounces against your domain.
Last updated · 10 min read